Ricardo Blancas

Developed Brand Identity for use across all customer touchpoints
Researched and implemented use of new POS system
Developed and nurtured new business partnerships to improve customer touchpoints and food quality
Created back of house, food guidelines to improve and maintain food quality and presentation
Used market research identify and develop new products for sale based on customer needs, market trends, and competitive analysis
Created easy to follow guides to ensure even distribution/clarity of responsibilities across the business

Oversaw launch of Colgate Keep re-useable toothbrush system
Directed development of packaging concepts and executed on multiple projects for North American and LatAm in conjunction with in house and partner design studios
Guided in-house design team on temporary branded launch vehicles, and category aisle reinventions
Advocated for, drove, and executed environmentally sustainable and low-impact design solutions that are scalable for retail execution
Explored market strategy for new to category products
Guided by knowledge of design and cultural trends to develop solutions
Delivered enterprise innovation through improvements in processes and/or systems
Support production artwork through adherence to brand guidelines and regional requirements
Give new product & concept artwork presentations to stakeholders
Developed products from start to launch within budgetary guidelines

Developed concepts and executed on multiple projects for Global Consumer brands
Designed 3D retail merchandising structures, temporary branded launch vehicles, and category aisle reinventions
Created competitive analysis, sketching, rendering, and general engineering/diagram drawings for use in presentations for various stakeholders
Co-Founded NYC chapter of HOLA, Hispanic Organization for Leadership & Achievement

Developed concepts and executed on multiple projects for Global Consumer brands
Designed 3D retail merchandising structures, temporary branded launch vehicles, and category aisle reinventions
Created competitive analysis, sketching, rendering, and general engineering/diagram drawings for use in presentations for various stakeholders
Co-Founded NYC chapter of HOLA, Hispanic Organization for Leadership & Achievement

Managed all stages of the production process for sale events, up to 24 events a week

Developed concepts for seasonal and semi-permanent retail displays within budgetary and production deadlines while adhering to client's branding
Simultaneously managed multiple projects at di erent points in development * Assisted in development of prototypes and production pieces
Collaborated with print vendors for timely and accurate delivery
Set parameters for print artwork based on concepts/prototypes
Proofed and modified artwork as needed for small and large run prints