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Director of Creative
SRM ENTERTAINMENT LTD
Oct 1998 - Dec 2020 (22 years 2 months)
* Conceptualized and designed both hard plastic and soft plush product
* Developed and managed product through in-house or licensor approval process, factory production, and first shipdate
* Sourced China factories as well as existing open market product for us to utilize
* Led sales presentations to both domestic & international clients
* Determined packaging structure, designed graphics, written copy, and prepared art files for licensor approvals and overseas printers
* Refreshed original company logo as well as various toy brands within our product line
* Design and write copy for annual product catalog, trade ads, and retail packages & instruction sheets
* Attended and also led product line reviews
* Visited China factories with daily correspondence follow up to ensure smooth development process
* Prepare & complete packaging art for CCC (China Compulsory Certification)
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Product Manager
TOY BIZ
1997 - 1998 (1 year)
• Develop and design Marvel boy’s, Gerber, and Muppet Baby product line
• Correspond daily with factories and Hong Kong office counterpart to ensure smooth development process
• Attend product line reviews determining future product direction
• Brainstorm
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Toy Designer / Product Manager
GERMTON ENTERPRISES CO LTD
1995 - 1997 (2 years)
* Conceptualized, designed, and developed with China factories a PVC, plush, and rubber Pet Toy product line
* Designed parent company and toy brand logos, product packaging, and product catalog
* Presented product at trade shows
* Conceptualized, designed, and developed children's plush in the Orient sourcing fabrics & pattern making with our sewing factories
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Freelance Designer
GORDY TOY
1994 - 1995 (1 year)
• Conceptualize and design product
• Design and prepare packaging and product art for licensor approvals
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Toy Designer
ROSE ART
1993 - 1994 (1 year)
• Conceptualize, design, and present 2D product within existing and new categories
• Consider and determine packaging for new categories
• Brainstorm