Product Designer Kids Sports
Mar 2012 - Jul 2013 (1 year 4 months)
Designed entire product range for the H&M kids sports concept, including accessories.
Created trend inspired concept/product visual goal for each income.
Styled outfits for online campaigns, seasonal catalogue and press room.
Evaluated sales and coordinated assortment for all incomes accordingly.
Received internal ‘gold hanger team award 2012’ for the concept’s ‘entrepreneurship’.
Senior Designer Sport Performance
Apr 2008 - Feb 2012 (3 years 10 months)
Successfully created and lead the design concept of a new ‘Flash’ program
for women’s lifestyle apparel in close cooperation with Marketing and Sales.
Managed and developed Designers/ Assistants (three direct reports).
Aligned concepts across categories to ensure a consistent design aesthetic.
Travelled internationally to present design concepts to buyers.
Designer Global Design Sport Performance
Sep 2004 - Mar 2008 (3 years 6 months)
Created exclusive ranges for men, women and kids performance apparel.
All product design involving trims and fabric developments, technical sketches,specification sheets, artworks, fittings and prototype review sessions.
Additional Projects for specific categories (running, tennis, soccer) and clients e.g. design of a ‘fashion sports’ collection in collaboration with ‘Topshop’.
Feb 2004 - Jun 2004 (4 months)
Assistant at ‘Hennes’ Ladies’ knits and ‘Rowells’ Young departments.
Illustrated design ideas/ hand sketching.
Developed textile prints and approved labdips.
Created technical sketches, artworks and presentation boards.
Prepared line sheets and updated assortment plan.
TSE Cashmere, N.Y.
Feb 2001 - Apr 2002 (1 year 2 months)
Sourced inspiration and created mood boards.
Designed new developments for the TSE women’s accessories line.
Designed textile prints and embellishments.
Developed stitch patterns for hand knits and machine knitting.
Created technical packages for production including pattern and stitch layout.