Aftermarket Performance Group
Jul 2021 - Present (10 months)
Lead and manage all marketing and merchandising effort for (3) Sport Compact websites
Director, Advertising & Media
US Auto Parts
Dec 2008 - Dec 2018 (10 years)
Developed thriving marketing & advertising channels for aftermarket brands and their agencies. Crafted innovative programs and platforms with multiple stakeholders to engage new and previous clients and consumers. * Conceived and delivered JC Whitney enthusiast programs creating over 20MM digital consumer engagements and 22% net sales increase. * Created and delivered sponsorships and consumer brand campaigns for leading suppliers including Bosch, Castrol, FRAM, Goodyear, KYB, Michelin, Monroe, Quaker State and Valvoline via agency and client relationships. * Generated mini-sites, blogs, social media content, promotions, native ads and key words for client brands to drive exposure, consideration and sales. * Administered contracts and logistics for 25 enthusiast events across the US. * Served as "Chief Enthusiast" across multiple media platforms. * Built (7) project vehicles for promotions and enthusiast events. * Developed and maintained accurate budgets to achieve annual targets. Robert M. Mullner Page 2
Santa Barbara, CA
Aug 2007 - Nov 2008 (1 year 3 months)
Supervised the Moss British Brand and Product Marketing for a $20mm business unit. Monitored and controlled the flow of new products into ten (10) catalogs, websites, email campaigns and promotions to increase sales and market share. * Led the redesign of British Motoring, serving as Editor and primary author. * Amplified awareness and sales by collaborating with specialist shops and enthusiast magazine editors.
Sep 2004 - Jul 2007 (2 years 10 months)
Marketed and sold print advertising to clients, agencies and sponsors of the ALMS, IRL SCCA, NASCAR and World Challenge Racing Series. Delivered custom publishing and sponsorship products and programs for new and existing clients generating over $200k of incremental business.
Regional Advertising Director
Sep 2000 - Jun 2004 (3 years 9 months)
P&L accountability to Group Publisher for $2.85mm of print advertising annually. Communicated sales strategies and supporting collateral materials to 25 sales reps to reach monthly sales objectives for 3 print publications. Oversaw 75 automotive aftermarket clients to meet annual revenue goals across ten titles. * Re-energized a declining advertiser base via grassroots marketing and networking, grew net sales by 19%. * Produced (2) successful European Car 1.8T Challenge enthusiast events generating $200k of incremental print and web revenue. * Marketed and sold multiple custom publications generating $180k. * Activated experiential marketing events supported with print & web deliverables generating $275k in incremental revenue. * Brainstormed and sold online content sponsorships generating over $100k in incremental revenue.