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Graphic Designer, University of Florida Advancement

Robert Mack

Gainesville, FL
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  • About
  • About

    Self-motivated, dedicated professional with 20+ years experience in graphic design and management specializing in creative, visual solutions and maintaining visual identity.

  • Education
    • Bachelor of Fine Arts Graphic Design
      University of Florida
      1993
  • Experience
    • Graphic Designer
      University of Florida Advancement
      Gainesville, FL
      Aug 2015 - Present (10 years 10 months)
      Graphic designer for UF Advancement
    • ART DIRECTOR AND DESIGN EDITOR
      GAINESVILLE MAGAZINE, THE GAINESVILLE SUN, OCALA STAR-BANNER
      Oct 1994 - Present (31 years 8 months)
      Art Director of Gainesville Magazine and Design Editor of The Gainesville Sun and Ocala Star-Banner
    • DESIGN EDITOR
      The Gainesville Sun, Ocala Star-Banner
      Oct 1994 - Present (31 years 8 months)
      * As part of a three-member team including, created and implemented the paper's redesign in 1996, which won Society of News Design best redesign in 1997 and World's Best-Designed Newspaper in 1998 * Conceptualized and designed infographics, maps, charts, logos for print
    • ART DIRECTOR, GAINESVILLE MAGAZINE
      On the team that created Gainesville Magazine in 2003. Created magazine's graphic identity, templates and styles.The magazine served as a model for 13 other New York Times Regional Group magazines and won the Times' highest award for innovation. * Implemented total redesign in 2013. * Responsible for cover design, art direction, page design and planning of magazine. * Collaborate with editor, writers and photographers for art ideas. * Create photo-illustrations for stories/covers and select appropriate stock art as needed * Ensure artwork is print or web-ready using color-correction and retouching techniques. * Responsible for prepress output, proofing and final approval. * Create digital version of the magazine, maintain archives as well as providing final copy and art for posting to Gainesville Magazine website. * Produce marketing materials for the magazine (posters, invitations, house-ads, awards). * Post regular updates to magazine's Facebook page.
  • Awards

    2003-01-01 - The Punch Sulzberger Award highest award given by The New York Times Company for innovation within the company

    1997-01-01 - for Gainesville Magazine Society of News Design best redesign for the Gainesville Sun in

    1998-01-01 - and World's Best Designed Newspaper in

    2014-01-01 - Florida Magazine Association Charlie Award - Silver Best Table of Contents

    2012-01-01 - National Sigma Delta Chi Award from Society of Professional Journalists for "Tragedy on

    2011-01-01 - I-75" infographic

  • Affiliations

    Florida Magazine Association

  • Skills
    • Art Direction
    • Content Strategy
    • Graphic Design
  • Elsewhere on the Web
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  • On Coroflot
    @RobertMack, member since 2015
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