Ruchika Agrawal

Bestseller India, Mumbai Designing fast fashion ranges across the months for the domestic market in addition to the below: -Extensive study & research of the global trends/ fabrics/ prints, virtually & physically -Print/Graphic development -Working in sync with various vendors & the buying team for the most admissible output -Working in a coherent system/team comprising of the head/the buyers/the merchandisers/the stock allocators/ the visual merchandisers/ the store managers/ the fashion consultants/the analyists/ the production team/the marketing team, all set to realize the same brand targets

Designing seasonal collections- casual & urban womenswear for domestic retail market covering the below areas: -Trend analysis & rese arch in sync with Peclers Paris -Design & development of the collections -Handling of fabrics, trims, prints, accessories, costings & spec/technical garment sheets with assistance of the respective departments

Covered areas 1) Womenswear (High-fashion & Casual western wear for domestic market) -Design & development of seasonal casual wear & high-fashion collections -Graphic & print development -Small-scale production of styles for Indian high-end boutiques -Seasonal loookbooks'designing 2) Initiation of brand 'Gubligee' for infants-wear & kidswear for domestic retail market -Research & analysis -Concept & Theme development -Graphics, prints & collection development -Sourcing of fabrics & trims -Branding & packaging

Helped a friend launching his brand WOW with the below: -Visual Brand Identity (logo/banners/window design for exhibitions) -Brochures and newsletters' designing and p rinting

Sectors: 1) Womenswear -Research -Developing samples for company's bi -annual collections. -Producing first samples for buyers. 2) Kidswear -Research -Concept and boards' development -Graphics & prints developement -Sampling -Branding & Packaging

under the label 'Prashant', New Delhi Research and development on embroidery and surfaces for: a) the selling collection b) the S/S collection'10, Wills Lifestyle India Fashion Week