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Packaging Designer

Rufana Pashazada

Bakü, Azerbaijan
rufanazade.online
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  • About
  • About

    I'm Rufana, a graphic and packaging (3D modeling) designer with 5+ years of experience crafting compelling visual identities and content assets that connect with audiences and elevate brands across Europe and the US.

    From idea to shelf, I bring strategy and aesthetics together to design brands that speak—and sell. Let’s collaborate to bring your brand vision to life!

  • Education
    • Bachelor Design
      Baku Design Academy
      2016 - 2017
    • Bachelor Geography
      Baku State University
      2011 - 2015
  • Experience
    • Graphic Designer
      NexusPlus
      Canada
      Dec 2024 - Present (1 year 6 months)
      • Developed creative design for print materials, brochures, banners, and signs.
      • Created digital image files for use in digital and traditional printing methods.
      • Conceptualized creative designs for print materials, banners, and signs.
      • Managed all customer emails and created pharmacy bag designs.
    • Graphic Designer | Packaging Designer
      Upwork
      Sep 2019 - Apr 2023 (3 years 7 months)
      • Pioneered the reinforcement of corporate brand identities by meticulously
      crafting unified aesthetics across various elements.
      • Elevated social media presence by crafting captivating social media posts, GIFs resulting in a remarkable 20% increase in Instagram followers.
      • Executed comprehensive visual communication strategies across 5+ platforms, significantly enhancing brand visibility and engagement; led collateral design, identity creation, and packaging, resulting in a 40% increase in customer retention.
    • Graphic Designer
      Defit
      Mar 2021 - Jan 2023 (1 year 10 months)
      • Transformed design concepts for versatile media formats including web, social media, print, and video; collaborated with cross-functional teams, achieving a 25% increase in brand engagement and alignment with strategic goals.
      • Proficiently leveraged a diverse array of software tools, such as Adobe
      Photoshop, InDesign, and Illustrator, to craft visually compelling content.
      • Achieved a remarkable 35% increase in lead generation by creating
      performance-focused landing pages, banner ads, and email campaigns
  • Industries
    • Cosmetics
    • Food & Beverage
    • Services
    • Social Impact
    • Healthcare
  • Skills
    • Blender
    • Illustrator
    • Photoshop
  • Elsewhere on the Web
    • k
    • 4
  • On Coroflot
    @RufanaPashazada, member since 2025
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