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Bourjois Paris
SDMcreative Self-Employed / NYC
BareNecessities.com, Kaufmann de Suisse Jewelers, The Children's Place and more. * Brand Identity, Web/Mobile Design and Development, Packaging Design and Development, POP Design, Email Marketing, Window/Instore Marketing, Corporate Collateral, Advertising and more.
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Assoc. Creative Director / NJ
The Children's Place
Store Marketing Division * Managed a team of art directors, graphic designers, production artists, and copywriters within the marketing and creative services department. * Oversaw all aspects of instore marketing, window/floorset displays, copy direction, and direct mail. * Oversaw color correction of imagery to signing off on final production proofs and mechanicals. * Teamed with key members of the visual and marketing department to strategize future seasons. * Art directed photoshoots. S a n d y M a g l u i l o e sandy@sdmcreative.com c 201.920.9494
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Director, Digital Design
The Children's Place
/ Ecommerce Division * Managed & oversaw creative of the ecommerce design team for all online channels of: childrensplace.com, thechildrensplace.ca and m.childrensplace.com. * Delivered compelling and engaging creative for website, emails, mobile and social applications. * Conceived and created experience design solutions that fulfilled long term strategic and short term tactical business objectives. * Collaborated with cross-functional teams (Marketing, Merchandising, Copy, IT, etc) to ensure compelling online solutions and executions were met. * Successfully developed and executed ways to drive store traffic, sales & conversion - resulting in double digit results year after year - representing 16% of total revenue in fiscal 2015.
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Design Consultant / NYC
Macy's
* Digital design consultant focused on .com initiatives of non-promo related fashion, luxury and 'The Edit' (a curated mix of fashion trends & inspiration) ecommerce experiences.
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Sr. Creative Director / NJ
Innocor Inc.
* Led all aspects of creative from concept to completion, in-house and agency. * Contributed to $1B annual sales revenue with aggressive and elevated brand execution. Exceeded forecast within mass market bedding company focused on pillows, mattress in a box, toppers for brands: Serta, NovaForm (Costco), Sleep Innovations, Private Label for Amazon & more. * Successfully collaborated with cross-functional teams (Marketing, Sales, PD) to ensure compelling packaging, print or online strategies were met on our products sold at Kohl's, Target, Sam's Club, Wayfair, Costco & more.