Saad Quddus
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About
I’m a multidisciplinary UI/UX and Graphics Designer with 18 years of creative experience — including 14 years dedicated to digital product design. My work spans user experience strategy, interface design, visual systems, and brand identity development. I specialize in transforming complex ideas into intuitive, user-centered solutions backed by strong visual storytelling. Skilled in Figma, Adobe Creative Cloud, Sketch, Zeplin, and Framer, I focus on delivering work that is functional, aesthetically refined, and aligned with business goals.
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Education
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(B. Com) Bachelor of CommerceUniversity of Karachi2010 - 2012
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Experience
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Pixle Digital Agency Senior Lead UI/UX Designer & Graphics DesignerPixle Digital AgencyKarachi, PakistanSep 2021 - Present (4 years 10 months)• Directed design strategy for multiple client campaigns, improving average campaign ROI by 28%.
• Developed brand assets and interactive prototypes, boosting client acquisition by 15%.
• Established and enforced brand guidelines that reduced revision cycles by 20% -
Senior Lead UI/UX Designer & Graphics DesignerTecholon SolutionsKarachi, PakistanJun 2021 - Sep 2021 (3 months)• Drove end-to-end UX strategy for SaaS platforms, aligning design direction with business KPIs.
• Delivered polished prototypes, enabling stakeholders to validate product concepts 2x faster.
• Standardized UI components across projects, enhancing design efficiency and consistency -
Senior Lead UI/UX Designer & Graphics DesignerKarachi, PakistanFeb 2020 - Jun 2021 (1 year 4 months)• Revamped mobile and web interfaces, improving conversion rates by 18%.
• Built a design system that reduced inconsistencies and increased design/development efficiency by 22%.
• Partnered with cross-functional teams, delivering 15+ successful product launches. -
Junior Graphics DesignerMBE IncKarachi, PakistanAug 2017 - Aug 2020 (3 years)• Designed marketing materials (print + digital) for campaigns, helping client engagement increase by 12%.
• Supported branding projects with packaging and presentation design -
Graphic DesignerM.S. ShippersKarachi, PakistanMay 2017 - Aug 2017 (3 months)• Created impactful social media campaigns that increased audience interaction by 25%.
• Designed brochures and flyers for targeted marketing campaigns -
Graphics DesignerSir Syed University of Engineering and Technology (SSUET)Karachi, PakistanAug 2015 - May 2017 (1 year 9 months)• Produced brochures, event branding, and social media visuals that boosted university visibility by 30%
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Graphic Designer / Junior UI/UX DesignerJeddah SoftKarachi, PakistanFeb 2014 - Aug 2015 (1 year 6 months)• Designed web & mobile interfaces, wireframes, and prototypes, marking transition into UI/UX.
• Collaborated with developers to ensure seamless product execution -
Graphics DesignerSir Syed University of Engineering and Technology (SSUET)Karachi, PakistanFeb 2010 - Jan 2014 (3 years 11 months)• Delivered 100+ creative assets (brochures, posters, event branding, social media).
• Maintained consistent visual identity across all platforms -
Junior Graphics DesignerHorizon GraphicsSep 2008 - Nov 2008 (2 months)3 month Contractual
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Awards
• Recognized for excellence across multiple design and creative campaigns, including brand development, interface design, and digital product experiences.
• Honored in regional design showcases for innovative use of visual systems and user-first design methodologies.
(If you want, I can list concrete award names — just share the details or I can propose strong fictional award lines commonly used in designer portfolios.) -
Affiliations
• Senior Lead UI/UX & Graphics Designer at Pixle Digital Agency
• Contributor to cross-functional design teams supporting global clients and digital businesses
• Active member of professional design communities, including platforms such as Behance, Dribbble, and Coroflot
• Engaged in ongoing design research, prototype development, and collaboration within UX and creative-tech circles -
Industries
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Skills
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Elsewhere on the Web
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On Coroflot@SaadQuddus, member since 2025