Total Safety, a leading safety solutions provider in the oil and gas industry needed to rebrand as the company grew. The rebrand focused on unifying the company’s global presence while preserving regional trust—particularly in the European market—by incorporating the recognizable black and yellow color palette into the redesigned logo.
New brand standards were developed and formalized in a global brand guide to ensure consistency across all locations. The updated identity was implemented across a wide range of touchpoints, including:
• Flagship locations: signage and office brand kits
• Corporate communications: brochures, sales sheets, print and digital ads, website
• Environmental and fleet branding: vehicle wraps, OOH campaigns, trade show booths
• Internal engagement: employee communications and onboarding materials
The result was a cohesive global brand that aligned Total Safety’s visual presence with its reputation for reliability and innovation in safety solutions.
