Sabah Iqbal

• Designed and executed brand-aligned visual assets such as identities, brand assets, signage, collateral, and more for the firm’s development projects across digital and print media.
• Supported brokers, leasing agents and property managers with creative requests for ongoing marketing initiatives.
• Oversaw multiple projects by prioritizing tasks, assigning responsibilities, and ensuring seamless collaboration between in-house resources and external vendors.

• Delivered tailored design solutions to support four regional marketing managers and address the marketing needs of loan officers.
• Led and coordinated both remote and in-house design teams to guarantee the successful execution of diverse projects for print and digital platforms.
• Collaborated with the events team to conceptualize and create print and digital materials for the annual Branch Managers Summit.

• Developed brand architecture, identities, and assets for seven diverse projects, including multifamily and student housing acquisitions, and corporate services.
• Established comprehensive brand guidelines and streamlined design processes, enhancing the efficiency of print and digital template creation.
• Delivered Canva training sessions on brand usage to property-level marketing teams, ensuring consistent implementation across all platforms.

• Collaborated with the Development division to conceptualize and design key fundraising events.
• Led the rebranding and repositioning of the Houston Turkey Trot, an annual fundraiser, resulting in increased awareness and participation.
• Designed an immersive experience for the annual fundraising event, effectively engaging donors and showcasing the agency's diverse services.

• Led rebranding initiatives for 21 acquisitions across 24 countries, establishing consistent brand usage in both print and digital media.
• Converted a printed newsletter into an eMagazine, resulting in annual savings in print and distribution costs.
• Transitioned advertising strategies from print to digital, generating increased online traffic to the global website.