Samantha Bohn
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About
I simplify B2B brand and digital experiences to accomplish seamless decision-making for buyers.
In all my design decisions you’ll see strategy first. Brand strategy, UX, and business acumen are the primary tools in my designer tool set.
Brands: Apple, Adobe for Business, Cerebras AI, Protiviti, Helix, and several in FSI and professional services. I specialize in B2B tech and B2B.
Some results:
🚀 Launched Vision by Protiviti as sole brand and visual designer, delivering complete UX and UI design and brand from user research to final interface that now serves enterprise C-suite clients.
▶️ Accelerated Adobe enterprise sales cycles by creating a video that simplified the complex attribution decisions for buyers of Marketo Measure.
Enabled Apple C-suite decision-making through executive Keynote presentations that translated technical complexity into actionable business insights.
Currently open to roles as Brand Designer, Digital Designer, UX/UI Designer, Visual Designer, or Presentation Designer with brand-forward B2B or B2B-tech companies. -
Education
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Master of Fine Arts DesignUniversity of Central Oklahoma2009 - 2011
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Experience
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Art DirectorSan Francisco, CAMar 2017 - Present (9 years 3 months)• Continuously evolve not only the Protiviti brand itself but also the design team's value and voice within the organization.
• Oversee all conceptual work, focusing on raising the bar each time and ensuring strategic value at every turn.
• Collaborate directly with VP of marketing and international marketing leads to design high-level deliverables for major initiatives.
• Craft strong cross-departmental relationships by fully understanding business needs and
adapting to various communication styles.
• Develop junior team members' confidence and graphic design abilities through a transformative leadership style and coaching. -
Art DirectorSan Francisco, CA2007 - Present (19 years)As a hybrid designer, art director, writer, and web developer, I build delightful brands through meaningful storytelling and ensuring the best experience at all touchpoints, from identity to packaging to web.
• Terp Candies: Made from terpenes, which give fruit their aroma and flavor, these revolutionary candies are not only full of medicinal properties, but they are also a potent product for the cannabis industry, as terpenes amplify the effects of THC. Currently in progress, I am helping Terp Candies bring their products to market with a disruptive strategy and design.
• AirPR: Refreshed the brand for AirPR, a leading PR analytics tool, by balancing the existing brand against the need to evolve and expand it. -
Art DirectorThelenMinneapolis, MNOct 2011 - Oct 2016 (5 years)Through a balance of skill sets, I led the development of brands and marketing materials through all stages including strategy, concept, copy, design and web development.
• Energized brands through a human-centered (user-centered) design process.
• Oversaw campaigns, identities, rebrands, packaging and websites.
• Maintained a multi-disciplinary role that spanned UI design, branding, graphic design, communication design, campaign development, copy-editing, copywriting, communication design, and front-end web development.
• Designed UIs with acute attention to user research, UX, CSS3, HTML5 and responsive design.
• Built front-end of websites as well as implemented in the appropriate CMS, with particular experience in Kentico and WordPress.
• Provided ongoing copy-editing and consultation for both grammar and style as well as developmental editing.
• Directed development of brand messaging through an approach rooted in business strategy, clarity and memorability.
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Affiliations
Apple, Adobe for Business, Cerebras AI, Helix, Protiviti consulting, and 30 more B2B brands as well as several B2C.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@SamanthaBohn, member since 2008
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Following 1
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Followers 5
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