Sara Hoover

Member of the Leadership Card designing team. Principal accounts include Target, Wal-Mart, CVS, American Greetings. Participates in the innovation, planning and product styling of greeting cards for all key accounts. Performs trend analysis and applies design and societal trends to the development of modern and provocative products, involved in the design process from concept through production. Works collaboratively with all departments involved in the card process including illustration, photography, editorial, product management and manufacturing.

*2010-2013: Acted as co-lead for the creation and development of a new line of cards targeting the Gen-Y consumer. The concepting of this high profile card line included traveling to New York City and Los Angeles to study and analyze Gen-Y trends. Utilized the research to generate trend boards and design guides to define this new Gen-Y line of cards. Lead the creation and development of new materials for this line. Also worked closely with the dot com team to generate art and concepts for the new app created to compliment this line.

Owner of local business that creates hand drawn and screen printed designs on a variety of media for sale through consignment and direct sales. Also freelance designs a wide variety of print media for clients mainly in the food, art and entertainment industries.

*2014: Artwork selected for mural in the “Ford Zone” at First Energy Stadium.

Member of the Target Card designing team. Principal account Target Corporation.
Participated in the innovation, planning and product styling of greeting cards for the Target Corporation. Performed trend analysis and applied design and societal trends to the development of modern and provocative products, involved in the design process from concept through production. Worked collaboratively with all departments involved in the card process including illustration, photography, editorial, product management and manufacturing.

*Designed and concepted four Target cards which won Louie awards at the National Stationery Show in New York City.
*Created three Christmas concepts for Target that were selected by the CEO of Target for three consecutive years as his personal Christmas card.