Savreen Dhillon
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About
Conceptual innovation, a robust work ethic, and productive team collaboration are crucial to succeed in creative design. As a skilled senior graphic designer with a little more than 10 years of experience across multiple industries developing and executing a wide variety of successful print, multimedia, and e-marketing design projects, I am positioned to make a significant impact as your next Visual Designer.
I am a specialist in the full suite of Adobe Creative Suite, CorelDraw, QuarkXPress with additional expertise in HTML and CSS. My skills specifically focus on creating brand-aligned creative assets and marketing collateral and designing websites that help build or reposition brands or effectively position products within desired markets. I specialize in designing creative content and collateral in digital media, such as interactive PDFs, brochures, social media banners, online advertisement assets, catalogs, infographics, and presentations. I also specialize in developing branding and marketing collateral for specific marketing programs within organizations. My experience includes multimedia, print media and web design.
I started my career as a graphic designer within the print media sector and one of my primary achievement was to lead, coordinate and implement the creation and distribution of a government-funded community newsletter across 250,000 separate local communities, in 27 different languages, across the country of India. This newsletter was developed to establish a direct channel of communication between these local communities and the central government of India as a pioneering initiative to decrease middle-agency corruption.
I also have experience in people management and have handled upto 5 direct reports. In addition, I have experience in managing relationships across various stakeholder groups within an organization to drive innovation and success. -
Education
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Certificate Video EditingGeorge Brown College2017 - Currently Enrolled
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Diploma Computer ScienceGeorgian College2001 - 2004Computer programming and analysis diploma
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Bachelor's Degree PTU IndiaPunjab Technical University2001 - 2004Bachelor's in computer applications
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Experience
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Marketing Assistant & Graphic DesignerToronto, CanadaJan 2018 - Jul 2019 (1 year 6 months)a. Preparing all marketing materials including Branding, Proposals, Brochures, offering packages and presentations geared towards clients in the industrial real estate market
b. Researching and advising the team on design requirements, concerns or issues related to graphic specific needs
c. Creating and distributing customized email marketing campaigns
d. Managing the Team’s and Brokers’ personal social media accounts to build their personal brand within the industry
e. Designing, planning, coordinating and facilitating print marketing materials for newspapers and magazine ads to build CBRE brand recognition within the targeted market space
f. Researching and compiling data and information for various projects and presenting it, internally and externally, as per brand guidelines
g. Providing general administration support, which includes maintaining and meeting deadlines for client presentations and ideating new ways to engage clients and pique their interest in the CBRE brand
h. Supporting sales team members in the implementation of business strategies
i. Managing and socializing printer proofs for colour accuracy and file integrity with project stakeholders
j. Part of the Social Committee - responsible for ideating, organizing and implementing various events in the office. -
Graphic Designer & Social Media CoordinatorToronto, CanadaFeb 2017 - Sep 2017 (7 months)a. Contributed creatively towards the production of region specific customer-facing product catalogs and marketing collaterals.
b. Researched, developed and rebranded new and existing packaging and labels for all products to create a cohesive brand identity.
c. Implemented brand guidelines across all platforms (print / digital / SM) to maintain brand consistency and increase brand recall value.
d. Worked within a team to write and edit content as per brand requirements for all marketing materials focused on customer engagement.
e. Created social media presence on all relevant platforms for the organization and increased user interaction and involvement by 122%.
f. Created and circulated regular email communications via mail chimp.
g. Managed project timelines and multi-tasked to support other team designers concurrently, communicated with internal and external clients to facilitate the production of all design projects with Print Vendors, Copy and Client for new “looks” detailing all requirements including: creative elements, technical standards and customer experience -
Volunteer Design ConsultantBathinda, IndiaMay 2015 - Jan 2017 (1 year 8 months)a. Provided creative services support in the production of prospectus, website, posters, newsletters & exhibition graphics.
b. Liaised with stakeholders and marketing teams to implement several high-profile events from end-to-end.
c. Supported and trained internal teams on a wide range of creative and marketing processes.
d. Designed, implemented and promoted brand guidelines and visual concepts, across a broad spectrum of styles, to reflect the school's philosophy. -
Deputy ManagerDELOITTE TOUCHE TOHMATSUGurgaon, India2014 - 2015 (1 year)a. Contributed creatively in the production of documents, presentations and marketing collateral for internal clients.
b. Developed brand templates, e-brochures, web banners, posters, newsletters, presentations, forms, flyers, invitations, reports, magazines and fact sheets as per accepted brand guidelines using various tools (Photoshop / Illustrator / InDesign / MS Office etc).
c. Created charts, logos, graphs, tables and diagrams for use in MS Office.
d. Provided MS Office support, problem solving and training to internal clients.
e. Worked as a part of the team to supervise and address all job requests as a matter of urgency.
f. Supported and developed marketing & branding tools that enhance efficiency and the employee experience.
g. Managed project budgets of up to $20,000, creative deliverables and in-house and freelance teams to lead nationwide and international campaigns from end to end. -
ART DIRECTORGOODWORD MEDIA PVT. LTD.New Delhi, India2013 - 2013Created pixel-perfect visual layouts and usability design for event collaterals and website.
Managed and led the designing and execution of various events and launches.
Directed the design strategy, while collaborating with account managers to create the best possible creative/brand direction for the organization.
Led, Mentored and Managed a team of eight core designers.
Directed and Managed the design cell operations and communications, including project management, vendor management & relations, client servicing and end user customer service. -
PRODUCT EVANGELISTASIA PACIFIC COMM. ASSOCIATESNoida, India2010 - 2012 (2 years)a. Led, coordinated and implemented the creation and distribution of a government-funded community newsletter across 250,000 separate local communities, in 27 different languages, across the country of India.
b. Negotiated scope-of-work, deliverables and price with consulting firms.
c. Managed distribution and production of project workload within team.
d. Collaborated on new design challenges and researched projects with team.
e. Managed and maintained record keeping of original artwork files and all projects.
f. Evaluated and motivated the team towards continued growth and providing effective design solutions.
g. Designed several new e-commerce projects for the news & entertainment wing.
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@Savreen, member since 2009
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Following 1
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Followers 7
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