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Creative Director & Marketing Manager

Sergio Mello

San Francisco, CA
sentis.systems
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  • About
  • About

    Objective: To communicate and market innovative ideas and solutions.

    Strong track record in the technology industry with national, international, large and startup organizations. Broad skill set, energetic, self-starter and innovative. Product sales and marketing, media, graphics, HW/SW engineering, creative direction and production, Web, SEO/SEM, UI/UX. Ads & Analytics. Events. Corporate communications. Business dev.

  • Education
    • Certificate Internet Marketing
      Univerty of San Francisco
      2009 - 2009
    • Certificate UNIX
      SUN Microsystems
      1994 - 1994
    • B.F.A Graphic Design, Computer Graphics Design Major
      Academy of Art University
      1988 - 1992
    • Green Belt Martial Arts
      Capoeira Senzala
      1985 - 1991
    • B.A Advanced ESL
      Farleigh Dickinson University
      1988 - 1988
    • BA Communications
      Faculdade da Cidade
      1985 - 1988
    • Martial Arts Blue Belt
      Alvaro Barreto Jiu-Jitsu Academy
      1983 - 1986
    • State champion Rio de Janeiro
      Volleyball League
      1983 - 1986
  • Experience
    • Executive Director / Lead Designer
      DaTerra - Sentis Systems
      San Francisco, CA
      2008 - Sep 2017 (9 years 3 months)
      Head of marketing and web development agency. Developed sales and maintained accounts. Specified project requirements. Designed application UX|UI. Managed outsourced engineering. Creative lead in multi-channel marketing in simultaneous campaigns. Managed web design, user testing, online ads & analytics, content, operations and staff.
    • Communications Secretary
      CRBE - Brazilian State Department.
      San Francisco, CA
      2010 - 2012 (2 years)
      CRBE is a worldwide group of 32 elected representatives of nearly 3 million Brazilians living outside of Brazil.
    • Director of Marketing
      PureDepth
      Redwood City, CA
      2007 - 2008 (1 year)
      Directed corporate communications and product marketing for New Zealand based 3D display technology licensor. Developed message, website, tradeshow, print and demo material, live broadcast presentation on CNBC Power Lunch. Authored MRD. Delivered consistent branding in all media. PR strategy added 25M in market cap valuation.
    • CMO Lead Designer
      RioPoint
      San Francisco, CA
      2003 - 2007 (4 years)
      Headed marketing agency acquiring cross-industry clients such as KLA-Tencor, Six Degrees Records, Diageo. Coordinated marketing campaigns in TV, radio, print and web. Web architecture, UX|UI design. Produced large sold-out events. Managed contractors, finances, creative design, online ads & analytics, operations. Sales and Bus. Dev.
    • Senior Product Manager
      SGI
      Cupertino, CA
      2002 - 2003 (1 year)
      Managed six high-performance graphics software and APIs for graphics industry leader. Directed in-bound and out- bound marketing. Authored MRD and core product message. Responsible for sales projections, promotions, partnerships, road map, pilot programs, product line integration. Liaison at OpenGL special interest group. Drove adoption at Fortune 100 organizations in energy, manufacturing, life sciences, media and government.
    • 3D Graphics Technology Manager
      Apple
      Cupertino, CA
      2000 - 2002 (2 years)
      Engineering liaison. Built ecosystem of high-end graphics developers. Lead evangelist for Apple Mac OSX OpenGL 3D technologies. Leveraged various marketing resources, engineering and trade events. Steered product strategy during industry disputes. Delivered critical NRE projects. Chaired panels and workshops at Apple Developers Conference.
  • Skills
    • Branding & Corporate Identity
    • UX
    • Web Design
  • Elsewhere on the Web
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  • On Coroflot
    @SergioMello, member since 2016
      • Followers 1
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