Shannon Morse

o Designed, developed, and launched e-commerce/wholesale swimwear business

o Responsible for end-to-end design and development process of all private label and branded Swimwear for Target Cover Ups
o Created final decks and prepared all materials needed for presentations
o Traveled domestically to conduct in depth shopping research to identify specific trends within the market
o Responsible for building all line plans and ensuring development calendar dates are met
o Communicated daily with factories overseas to source/develop new innovative fabric and trims
o Maintained all line sheets and CADs for all brands
o Created detailed tech packs for each style and worked closely with patternmakers to ensure proper fit execution during weekly fittings
o Collaborated with tech team to align on quality and fit expectations specific to Target’s standards, keeping cost in mind to maintain margin goals
o Worked closely with the graphics and art team on all color and print development
o Communicated with Target Buyers directly to ensure design and quality needs are met

o Conducted a deep dive into the active market by researching both established and new emerging competitors
o Created a focused line plan for launch of the new active collection with a detailed price point strategy tailored to each product
o Lead focus group sessions with community fitness instructors to gain better insight into customers’ needs and wants
o Managed and sourced all new fabrics and trims from my personal network of overseas suppliers
o Designed and developed proto samples for core body blocks to establish a standardized fit
o Conducted in depth wear testing for all new fabric/trim options
o Presented fully merchandised collection with market samples, mood, fabric swatches, and color/print direction

o Responsible for end-to-end design and development process of all private label and branded Swimwear for Target Cover Ups
o Created final decks and prepared all materials needed for presentations
o Traveled domestically and internationally to conduct in depth shopping research to identify specific trends within the market.
o Responsible for building all line plans and ensuring development calendar dates are met
o Maintained all line sheets and CADs for all brands
o Created detailed tech packs for each style and worked closely with patternmakers to ensure proper fit execution during weekly fittings
o Collaborated with tech team to align on quality and fit expectations specific to Target’s standards, keeping cost in mind to maintain margin goals
o Worked closely with the graphics and art team on all color and print development
o Communicated with Target Buyers directly to ensure design and quality needs are met

o Collaborated with VP of Merchandising on seasonal strategies and overall concept direction for men’s and women’s performance medical scrub apparel
o Conducted in-depth trend and concept research within the men’s and women’s apparel markets that included; Big Ideas, Trend, Concept Direction, Color, Print, Construction/Fashion Details and Silhouette Direction
o Created and presented a full Concept deck to the entire company. This deck was used for seasonal direction for Creative, Design, and Marketing teams

o Collaborated with VP of Product on strategy, concept, and design to launch new yoga/active apparel line
o Designed and created seasonal collections with on trend products that supported global/regional brand and design directives
o Drove Sketches and Pre-Assortment presentations to Merchandising, Sales, and Production teams, to ensure top-line style intent and overall collection goal is presented in the best possible way, promoting a healthy adoption rate
o Managed and approved fit, fabrics, washes, trims, color, and prints through production
o Maintained a strong cross-functional relationship with Merchandising, Marketing, Production, Sales, and Technical departments to ensure all teams are aligned and transparent
o Partnered with Sourcing and Vendors to approve fits, fabrics, washes, trims, colors, and prints through production. Worked efficiently to meet timeline, cost, and promote productivity with capacity and lead-time in mind
o Created designs that support the line plan and assortment strategies with price points that are consistent with current market trends and company goals
o Created detailed tech packs for each style with all stitch details, fabric, and trim callouts
o Attended Fit sessions providing fit intent with brand standards in mind, from 1st proto to Pre-Production
o Domestic and International travel with Sales team for seasonal sell-in meetings to present out the line
o Attended seasonal photo shoots, providing creative direction to ensure product is shot correctly
o Domestic travel to industry trade shows and comp shopping

o Presented seasonal collections with all fabric, trim, and developments to VP
of Product. Ensured all assortment strategies are supported and price points
match company goals
o Collaborated with VP of Design to establish creative direction including
seasonal themes, color palettes, fabrics, trims, silhouettes, prints and patterns
based on fashion trends, brand image, and business strategy
o Personally met with and presented design/concept ideas to Kate Hudson
bimonthly
o Managed product development through effective communications with
domestic and overseas vendors
o Responsible for the correct execution of styles through: sample reviews, fit,
lab dip/strike off and fabric approvals
o Presented seasonal collections to Merchandising, Acquisition, and VP of
Product
o Worked closely with Merchandising to set up line plans with costing that
will drive strong sales
o Collaborated with Technical Designer to fit styles and ensure proper design
aesthetic.
o Domestic travel to industry trade shows and comp shopping
o Responsible for and managed photo shoot direction while chasing factory
samples to ensure timely delivery
o Managed and attended all E-commerce, Look Book, Product, and Lifestyle
photo shoots. Provided creative direction and approval for photo selects

o Responsible for maintaining and overseeing overall fit and function of
women's apparel
o Prepared tech packs with specifications, garment construction/details,
color, print, pattern, fabric quality, technical flats, hangtags, and logo
information
o Conducted and lead weekly fittings for all development samples
o Responsible for all follow-up on development samples to ensure timely
delivery

o Designed and developed women’s activewear and swimwear for the Roxy Swim
& Outdoor Fitness line
o Responsible for all aspects of the design process, including fabric selection, lab
dips/strike-off approvals, garment illustration, tech packs, and merchandising line
sheets
o Analyzing/forecasting fashion trends and designing new styles for each season
o Communicated daily with vendors, pattern makers, merchandisers, and the
graphics team to ensure designs are executed properly

o Created line sheets and sketches for technical packages
o Maintained fabric library and organized all samples
o Assisted on seasonal photo shoots and weekly fittings