Sharon Alcazar

- Los Angeles
Implementing product sales in new markets by analyzing consumer buying behavior through sales volume resulting in 40% increase and purchasing analysis. Conducting market research using frequent surveys among clients regarding the requirements of products at present and estimating the requirements in the future.
Product development in guiding and directing design department with color, print, pricing and theme of contemporary women's dress line, Age of Love and women's tops.
Brand Management of missy clientele, specializing in mother of the bride and alternative weddings.
Organized and executed company's photo shoots to create look books, website content, and email campaigns.

- Los Angeles Corporate sales rep
Responsible for cold calling and maintaining existing western denim boutiques.
Focused on selling 50 states and building customer base in territories without an assigned sales rep.
Up selling increased sales volume by 30% with the use of fashion and basic catalogs.
Assisted marketing and production departments with promotional concepts and meet with vendors to evaluate sample modifications and costs.

Assigned to western states for kid's multi-line showroom: apparel, shoes, jewelry, and toys.
Merchandised product lines in the showroom in order to build brand identity for each line.
Initiated new sales lines by cold calling new customers and followed up with email marketing and mailers. *
Prepared line sheets and look books for showroom and boutiques. Data and order entry using rep tech.