Shelly Norton

• Responsible for the update and implementation of the annual marketing work plan/timetable, which includes campaign
promotional materials, media relations, press releases, and quarterly e-newsletter to stakeholders
• Maintains the United Way Website and the organization’s Social Media presence
• Maintain mass e-mail database in Constant Contact
• Lead staff support to the Marketing & Special Events Committees, including meeting minutes, agendas and scheduling
• Provide support to the campaign chair(s) and campaign cabinet volunteers in all divisions. Provides support in planning and
implementing campaign cabinet meetings
• Responsible for the update and implementation of the annual campaign work plan/timetable
• Provides support to all employee campaigns, including arranging presentations and speaking at workplace campaigns
• Updates and maintains campaign account information in the campaign database; run campaign reports as needed

• Managed promotions and advertising efforts to significantly increase sales and brand recognition
• Developed diverse marketing materials for various channels including web, social media, email, and print
• Planned, designed, and executed effective social media marketing campaigns, resulting in improved customer interaction and feedback
• Created, curated, and managed a rich array of social media content, engaging audiences with high-quality visual content
• Captured photography and video content for use across online platforms and print marketing
• Oversaw web design projects focusing on content updates, landing pages, to enhance user experience
• Produced graphic design work for advertisements, brochures, and other promotional materials

• Brainstormed and presented innovative ideas
• Created original digital designs for trade shows and marketing collateral all within client's branding guidelines and elements
• Successfully adapted clients’ designs to a variety of media, ensuring timely delivery of all artwork

Design graphics using Adobe Creative Suite to support restaurant operations: print, web, and digital
• Brainstorm and collaborate with the Marketing Team to develop new design concepts
• Prepare and present research, sketches and mock-ups
• Update, create and modify existing designs for various projects: print, web, social media, outdoor/environmental design
• Photographer and Editor for restaurant menu items

https://www.nortondesigns.info/urban-rascals-global-foundation * Created the look, layout, and features of website * Proposed and implemented new site content architecture and navigation scheme for company website * Ensured accuracy of website content by thoroughly editing and cross-checking * Managed client's website design from concept to final product

Designer of direct mailers for the Republican party * Created the layout of publication using pre-approved copy and photographs

Designed and developed graphics and illustrations for publications to be used in Federal IT proposals * Used advanced desktop publishing, and page layout software to design and develop high-quality textual and graphic compositions to communicate intent

https://www.nortondesigns.info/special-olympics
Created the Youth Leadership Experience Resource Guide (USA) * Created the layout of publication using pre-approved copy and photographs * Created the templates within the Special Olympics branding guidelines final design 42 pages pg. 2 Shelly Norton https://www.nortondesigns.info/portfolio | [email protected] | 315.255.9081 | www.linkedin.com/in/shelly-norton

Meet with publicity/advertising director to determine design vision * Lead in the design, development implementation of the graphic, layout, and production communication materials * Created 4-color playbills using traditional drawing techniques they were then placed into Photoshop or Illustrator * Delivered production-ready graphics in Acrobat, formatted designs and media for use in print and web application