When Spin Master bought the rights to Orbeez, redesigning the branding was one of my first acts for this trending toy. I had the pleasure of working on this from concept to photography direction, to layout and production.
Kinetic Sand - I have worked on the packaging from design to layout and production, to directing photoshoots, to image manipulation and retouching.
Kinetic Sand - creating fruit shaped sand before the times of AI.
Kinetic Sand Rainforest Kingdom - one of the many Kinetic Sand projects I had the pleasure to work on from directing photoshoots to image manipulation to layout and production.
A delightful one of a kind project with the 6ix Academy, a school of young creators based in Toronto, ON. While the youth were tasked with creating the plates and characters portraying the diversity in the world we live in, I had the honour of designing and creating the packaging.
In partnership with the We Wear Cute influencers, I worked with Spin Master to create the packaging for a line of creative products. The kits varied from creating your own outfit of the day complete with decals and foils, to funky click n' colour marker sets.
Another innovative product where I could flex my packaging creative muscles: a click to select water colour kit complete with resist design water colour pages.
Cool Maker Go Glam Nail Surprise - I had the privilege of working on the sequel to one of Spin Master's originators with this quirky surprise manicure set.
Gabby's Dollhouse - the cutest concepts for activity kits.
Part of 3C4G Aquatic Theme, I worked with the structural designer to design the layout for this bubbly see-through packaging highlighting the toy within.
3C4G Seas the Day - a quirky mini backpack for the fish loving kids. An opportunity to design the toys and packaging from concept to final production.
3C4G - a surprise package containing 16 toys. I worked to create an arcade machine effect blending trade dress with circus whimsy.
3C4G Aquatic Stickers - Layout and production of 120 fun sticker pages including foils and plates, with packaging to showcase the treasures within.
3C4G - Running Wild on this one, this gorgeous cosmetic book was a team effort.
3C4G - My first project at MIR.
3C4G - This packaging blended the trade dress with the celebratory appeal of a cake cosmetic palette.
3C4G - This packaging required some heavy image manipulation and retouching to portray the multi-effects possible with this toy.
3C4G - Glitter Locks packaging.
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Toy Packaging
I have worked at Spin Master and Make It Real Play as a Senior Graphic Designer. Both companies have given me the opportunity to exercise my creative flex on toy design and packaging design. Does the package portray what the toy does? Does the package engage the consumer? Does it tell a story about the product?
