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Creative

i Shahir

San Diego, CA
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  • About

    Summary of Qualifications Talented Art Director with over 10 years of transferable American/Middle Eastern experience as conceptual artist and TV Commercials Director as well as 5 years of Canadian experience in Retail, Branding, Corporate Communications, Social Media and Integrated Marketing Communications. Highly creative and ambitious. Experience with guru branded agencies such as Leo Burnett, Publicis, McCann Erickson, Y&R, Ogilvy&Mather, Filmmaster and TBWA. Delivered under very tight corporate guidelines in a variety of wide creative projects. Received awards from General Motors for "GMC Envoy" TV Commercial, Global Corporate Guide Lines Developing and from Kellogg's for "Fun Gang" campaigns. Proven record driving business for diverse industries. Passion for creating sharp, professional, and unique designs and messages that immediately attract attention and drive responses. Skilled in developing high-impact marketing materials, brand identities, and print designs. Track record of meeting the most demanding deadlines, communicating effectively with cross-functional teams, and leading by example. Dedicated to finding the most cost-effective and creative solutions for all challenges. Known for taking a hands-on approach in directing artists, collaborating with clients, and bringing creative concepts to life. Notable Skills Advanced typography knowledge * Corporate design * Conceptual thinker * Time management * Design strategy * Creative and artistic * Self-motivated professional * Resourceful researcher * Motion Concepts Driven * Talented Cinematographer and * Filmmaker * Resourceful Problem Solver * Template creation * Brainstorming maniac Accomplishments Formulated several inclusive design manual reference guides with more than 400 design templates. A solid experience in acquiring new business through - out of this world - pitching and - piece of cake - selling realistic advertising campaigns. Awarded for Retail Campaigns for clients such as Kellogg's, Kraft and General Motors that included ATL, BTL and Social - never done before - approaches Accomplishments Formulated several inclusive design manual reference guides with more than 400 design templates. A solid experience in acquiring new business through - out of this world - pitching and - piece of cake - selling realistic advertising campaigns. Awarded for Retail Campaigns for clients such as Kellogg's, Kraft and General Motors that included ATL, BTL and Social - never done before - approaches

  • Education
    • Degree Cinematography and Film Production
      Toronto Film School
      2011 - 2012
    • Diploma Integrated Marketing Communications
      Academy of Art University
      2002 - 2004
    • Bachelor of Applied Arts Professional Software Knowledge
      Applied Arts College
      1994
  • Experience
    • Creative Director
      ecnn.ca
      Mississauga, Canada
      Feb 2017 - Present (9 years 4 months)
      Creative Mind building full Integrated Marketing and Communication Strategic campaigns specialized in taking brands and new businesses "From Local to Global"
    • Creative
      AQUENT
      New York, NY
      Apr 2010 - Present (16 years 2 months)
      - Recent Freelance Creative - Financial Service (Campaigns, Annual Reports, etc..) Real estate, Telecommunications * Created visuals that appeal to leaders in the big data and high-tech world. * Developed templates for e-newsletters, presentations and reports. * Created the look and feel of the organization's online presence in social media forums. * Created the look and feel of the organization's online presence in social media forums. * Designed unique print materials, including advertisements, brochures, Magazines and logo designs. * Contributed ideas during strategic and conceptual brainstorming sessions. * Clients includes but not limited to: Financial Service Clients (Campaigns, Annual Reports, etc..), Real estate Clients, Telecommunication Clients.
    • Freelance Creative
      The Creative Group
      San Diego, CA
      Nov 2009 - Present (16 years 7 months)
      - Recent Freelance Creative - Non-Profit Organization Communication TV Commercials, Advertisements. Interprise Media and Marketing Group, Toronto December 2009 - Recent Creative Consultant - Coptic Orthodox Church consultancy work.
    • Creative
      TC Media
      Mississauga, Canada
      Apr 2013 - Jan 2017 (3 years 9 months)
      Guardian, Pharmasave, Staples - Canadian Tire * Designed unique print materials, including advertisements, brochures and logo designs for Clients such as Pharmasave, Guardian, Canadian Tire. * Collaborated with a team of designers to offer improvements and direction on others' projects. * Prepared layouts and drawings in compliance with established templates and design standards. * Adhered to all corporate brand guidelines when preparing graphic materials. * Meticulously followed corporate brand guidelines to enable brand consistency across campaigns and marketing programs. * Consistently adhered to all internal delivery schedules.
    • Creative / Assistant Producer
      FilmMaster Events
      Milano, Italy
      Jan 2009 - Sep 2009 (8 months)
      * Collaborated with a team of designers to develop the "Corporate Identity Guidelines" for KAUST, and managed to develop the Arabic CI, in addition was part of the Italian producers' team to develop the Arabic theme of the inaugural ceremony. * Contributed ideas during strategic and conceptual brainstorming sessions. * Altered the style of animations and video materials for University's YouTube channel and website.
    • Vue Publicité
      Head of Creative
      Dubai, United Arab Emirates
      Apr 2007 - Sep 2009 (2 years 5 months)
      * Lead of a creative team of five art directors coming from different nationalities, three copywriters, and ten graphic designers, desktop publishers and illustrators, successfully managed to deliver a top of the line conceptual campaigns for our clients including launching products tackling marketing strategies to fulfill their requirements and targets.
    • Senior Art Director
      Young&Rubicam (Y&R)
      Abu Dhabi, United Arab Emirates
      Apr 2006 - Dec 2007 (1 year 8 months)
      AUH Senior Art Director www.yr.com * As a Senior Art Director was responsible for delivering creative concepts to support the media and PR strategies for our clients, which included, but not limited to, the national telecommunication company Etisalat, the country biggest bank Abu Dhabi Commercial Bank (ADCB), Sorouh a Multi-Billion dollar construction company, etc. * While heading a team of two junior art directors two copywriters and four graphic designers, I handled the creative briefs for our team's five clients, guiding the brainstorming sessions and coming up with ideas to lead the briefs then presenting internally and to the client with the help of the account director and the creative director.
    • Senior Art Director
      Publicis Graphics
      Doha, Qatar
      Jan 2005 - Apr 2006 (1 year 3 months)
      * In a very competitive growing market with many multinational advertising agencies, Publicis Graphics was going through financial hardship with no client base. Teamed with the Managing Director to rebuild the company. Reported to the head office Regional Creative director. Developed a campaign to seek new clients. Presented and work with potential clients with an in depth knowledge of the Qatari Market and cultural experience. We managed in less than a year to sign up 14 clients such as Mercedes Benz Qatar, AlFardan Marines and Jewelry, Al Jazeera Children (www.jcctv.net)-we launched the channel- Al Jazeera Sports, with yearly contracts over than $5.5 Million our staff grew to four graphic designers, media strategist, two public relations planners, overseas copywriters, and creative director.
    • Art Director
      McCann Erickson - FP7
      Dubai, United Arab Emirates
      Apr 2004 - Jan 2005 (9 months)
      Doha Art Director www.promoseven.com * Reported to the creative director, while collaborating with an English copywriter, we developed many innovative creative campaigns to maintain the day-to-day jobs for three main clients, a Commercial Bank of Qatar, Ministry of Exterior Affairs, and Nissan Qatar. * Partnered with another art director, two copywriters, media planner, public relations specialist under the supervision of the creative director we formed a new team to handle the new business including brainstorming new concepts, manipulating marketing strategies, competitive media analyses and proactive briefs to win new business for our agency.
    • Junior Art Director
      Leo Burnett
      Dubai, United Arab Emirates
      Jan 2000 - Apr 2004 (4 years 3 months)
      Leo Burnett, develop creative concepts according to creative brief requirements as well as apply brand identity systems, typography, photography, color and other ingredients appropriately to create innovative visual solutions that meet business and user needs for major clients as Kraft, Kellogg's, General Motors Middle East, Dubai Bank, Phillip Morris. * My role was to visualize, design and conceptualize user experiences and create visual prototypes and screens while extending existing visual systems/brand guidelines across all mediums with moderate design changes or interpretation. Provided quality assurance for all creative deliverables.
  • Skills
    • Advertising
    • Art Direction
    • Branding & Corporate Identity
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