Michael Schuetze

•  Developed and executed a cohesive marketing strategy for social media, email
campaigns, and property listings, enhancing brand visibility and engagement.
•  Achieved impressive email click-through rates of 40-75% from Q1 to Q3 2024,
driving increased traffic and leads.
•  Collaborated closely with ownership to craft and refine content for quarterly
mailers, aligning messaging with brand goals.
•  Heirloom Property Management: Produced all special photo and video projects,
including property photography for listings and promotional videos, showcasing
properties to potential residents.
•  Heirloom Vacation Rentals: Photographed and edited all new vacation properties
and continuing to update existing as needed. Created promotional video series
for Wednesday and Fridays to showcase properties and local businesses,
•  Increased our Vacation direct-bookings from 8% to 15% with promotion of
properties stressing savings.
•  Organized and streamlined digital assets, improving accessibility and workflow
efficiency on Dropbox.

• Drove a 700% increase in social engagement for Q3 2022 after taking position.
• Increased email click-through by 15% in Q3 2022
• Overhauled Legendary Capital’s overall visuals to bring a fresh and cleaner look to their marketing materials.
• Generated content ideas that were fresh and directed the writing styles to
fit campaigns.
• Created a functioning style guide to create a cohesive voice to all Legendary
Capital funds.
• Collaborated with internal teams to create solutions increasing offering potential from our network.
• Photographed and edited Legendary Capital head shots.
• Built multichannel campaigns to bring awareness of new offerings.
• Conceptualized, wrote and created LinkedIn postings that are not sales related, but human relatable postings to give Legendary a personal face.
• Regularly generate fresh and on-brand ideas for marketing materials.
• Direct all external photo and video projects.
• Write copy for digital and print campaign pieces.
• Review, edit and create copy for print and digital projects.
• Organized all Legendary Capital assets into simple to find area on Dropbox..
• Create visually impactful and content rich videos.
• Schedule print pieces for mailings with printer.

• Promoted Evine brand through Print, Online, Social Media & Email with
creative business thought and internal collaboration.
• Worked alongside art directors, buyers, vendors and marketing team to
deliver on business requests.
• Created style guides for internal and vendor approval for all cross-channel marketing efforts.
• Worked in collaboration with the development team to produce a new page creation tool for quicker and more attractive online vendor presence.
• Daily updating of Evine website using Adobe S&P.
• Created on-air logos for Evine specific brands.
• Worked with on-air team to create Evine-exclusive brand logos and on-air graphics for broadcast via the national cable channel.
• Created special event look for holiday vendor/new customer launch.

• Built and developed Gander Mountain brand through Social Media & Email, by leveraging strategy, design, and conceptual thinking.
• Critical member in the company’s move to responsive emails, including:
design and development.
• Partnered with buyers, vendors and marketing leaders to deliver on
business requests.
• Created style guides for platforms, including digital templates.
• Managed internal teams and external agencies to execute across media
channels. Examples include social media, in-store marketing, digital, and print.
• Created an on-board training manual for new digital designers.
• Tested all website and email designs for link accuracy.
• Brainstormed, designed and art directed for a national newspaper insert,
distribution of 11M customers; main focus: creating unique creative solutions to drive sales and differentiate Gander Mountain from competitors.
• Concepted, designed and produced seasonal catalog, duties included photo shoot directing, page and theme layout design, set up of print ready files, and managed final proof approval.
• Consulted on and produced print collateral and signage for seasonal
initiatives using the full complement of Adobe Creative Cloud software.
• Supported Gander Mountain’s events with logo design, identity, and
promotional pieces (brochures, fliers, etc)

* Create catalog cover designs for US, Canadian and European powersports markets * Direct photo shoots * Packaging designs * Design print ads, sales brochures and posters * Guide design staff on how new design elements are to be implemented to maintain consistency * Work in conjunction with Production Managers, Traffic Managers, Writers, Photo and Pagination departments to maintain an efficient work flow * Train employees to ensure consistency and set standards are being met by keeping communication open with entire team * Hire and train new staff members (Full-Time & Freelance Staff) * Keep communication open with Production Leads to work on new ideas or to solve issues * File preparation, proofing and press checks