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Product Designer, Graphic Designer, and Illustrator

Sarah Sweeney

Erie, CO
Available Now
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  • About
  • About

    As a seasoned Senior Designer with over a decade of experience, I am dedicated to bringing imagination and creativity to life through visually stunning designs. My passion lies in creating engaging and memorable experiences that resonate with diverse audiences.

    Throughout my career, I have honed my skills in both traditional and digital media, demonstrating proficiency in the Adobe Creative Suite. My expertise spans a wide range of projects, including packaging design and product development.

    A collaborative team player, I thrive in environments that foster collective creativity. I am committed to delivering high-quality designs on schedule and within budget constraints. Striking a balance between creative expression and business objectives is a point of pride for me, as I aim to create designs that not only captivate but also drive results.

    I am excited about the endless possibilities for innovation and creativity in the ever-evolving landscape of design. As I continually seek new challenges, I am eager to connect with like-minded professionals who share a passion for the art of design. Let's explore the potential for collaboration and the pursuit of design excellence together.

  • Education
    • Bachelor of Fine Arts Toy Design
      Otis College of Art and Design
      2003 - 2007
      Activities and societies: Women in Toys
    • Associates Degree General Studies
      Santa Monica College
      2000 - 2003
  • Experience
    • Freelance Graphic Designer
      2 Sided Design
      Jul 2020 - Present (5 years 11 months)
      • Collaborative freelance work in an agency environment.
      • Specialized in creating captivating movie posters and online streaming movie tiles.
      • Developed high-quality image assets for various websites and online platforms.
      • Designed engaging illustrations for diverse projects.
      • Crafted unique logos and branding materials for startups.
      • Designed appealing packaging designs for products.
      • Independently created and sold original graphic apparel via open vendor e-commerce websites.
    • Senior Packaging Designer
      What Kids Want!
      Los Angeles, CA
      Aug 2016 - Jun 2020 (3 years 10 months)
      • Created packaging for licensed brands such as Disney, Universal Studios, Marvel, Dreamworks, Nickelodeon, Mattel, and more.
      • Developed new packaging concepts for the company’s own brands.
      • Coordinated with the Hong Kong art team to update the agile workflow board with project notes, licensor updates, and internal revisions.
      • Provided lifestyle and product photography, style guides, and packaging assets to the Hong Kong art team.
      • Conducted professional photography and edited images of products, packaging, and lifestyle shots.
      • Prepared formal product presentations and mockups for potential clients.
      • Assist the sales team with Powerpoint presentation slides and product boards.
      • Developed new packaging concepts and built dielines for the factory.
      • Help develop and organize the company server.
      • Conducted Quality Control review of factory samples.
    • Toy Graphic Designer
      What Kids Want!
      Los Angeles, CA
      May 2015 - Aug 2016 (1 year 3 months)
      • Utilized licensed brand style guides to create artwork labels for products from brands including Disney, Universal Studios, Marvel, Dreamworks, Nickelodeon, Mattel, and more.
      • Created custom illustrations for products.
      • Conducted professional product and packaging photography, and edited images.
      • Prepared formal product presentations and created conceptual package mockups for potential clients.
      • Assisted the sales team with Powerpoint presentation slides and product boards.
      • Developed new packaging concepts.
      • Helped organize the company server.
      • Conducted Quality Control reviews of factory-received samples.
    • Senior Designer and Illustrator
      The Learning Journey
      Phoenix, AZ
      Sep 2007 - Apr 2015 (7 years 7 months)
      • Research, sketch, and digitally render new toy products and packaging concepts.
      • Illustrate characters, objects, and scenes for various children's toys and games.
      • Design marketing materials such as brochures, ads, and presentations with original graphics and illustrations.
      • Manage annual catalog design for consistency and organization.
      • Create and update packaging for new and existing products.
      • Conduct professional photography and digital manipulation of products and models.
      • Organize and maintain company branding, style guides, and image libraries for the design team.
      • Lead annual brainstorming meetings for the art department.
      • Build showrooms and set up merchandise for trade shows.
      • Conduct Quality Control review and monitoring of new product line packaging.
    • Toy Design Internship, Winx Club
      Mattel Inc.
      El Segundo, CA
      May 2006 - Aug 2006 (3 months)
      • Design dolls, play sets, and vehicles for the spring line.
      • Participate in the redesign of a fresher, more vibrant spring line.
      • Manage logistical details for freelance vendors, including material management and development.
      • Research, design, and develop creative concepts to meet project objectives.
      • Optimize product presentation for the company’s annual product reveal.
    • Freelance Artist and Designer
      Self
      Jan 2002 - May 2006 (4 years 4 months)
      • Designed corporate logos for local start-up companies.
      • Created brochures, invitations, and informational press pieces for various organizations.
      • Commission based art including custom drawings, photography, paintings, costume design, and product testing.
  • Affiliations

    Women in Toys

  • Industries
    • Toys & Games
    • POP / Visual Merchandising
    • Soft Goods
    • Retail
    • Education
  • Skills
    • Branding & Corporate Identity
    • Point of Purchase
    • Creative Suite
    • Graphic Design
    • Illustration
    • Illustrator
    • InDesign
    • Packaging Design
    • Photoshop
    • Print Design
  • Elsewhere on the Web
    • n
  • On Coroflot
    @Skula, member since 2013
    • Following 2
    • Followers 4
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