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Visual Merchandiser

Sonal Grover

Bengaluru, India
Available Now
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  • About
  • About

    A creative, gregarious, curious human with the intellect and passion to be a brand custodian, developing brands which go far beyond being symbols and names. My preferred fields of communication are Visual Merchandising, Graphic Design and Retail Branding.

    I consider creativity to be fluid. I don't limit myself. I write, design, think, research, learn and try. I always want to do better and be better and never shy away from any kind of learning experience.

    With more than 9 years of retail experience, my experiences have enriched me with a sparkling understanding of store communication comprising of two core elements-store design and graphic design. I have learned to work within budgets and time constraints which are very important for retail.

    Having a strong foundation of academics and practical exposure, I represent a neat amalgamation of creativity, intellect and awareness. My strengths include having great communication skills, strong opinions and being a patient listener. I always seek growth, recognition and quality in whatever I do.

  • Education
    • MSc Marketing
      Norwich Business School
      2016 - 2017
      Completed MSc in Brand Leadership from Norwich Business School at University of East Anglia.
    • Bachelor of Design Fashion Communication
      National Institute of Fashion Technology
      2005 - 2009
    • Standard XII PCM with Computers
      Spring Dale College, Lucknow
      1995 - 2005
  • Experience
    • Head Visual Merchandising
      Date The Ramp
      Bengaluru, India
      Apr 2019 - Present (4 years 5 months)
      Heading VM and Store Design for fashion rental startup based out of Bangalore. Leading and creating retail customer journey, store experience, visual merchandising and in-store displays
    • Senior Visual Merchandiser
      Project Eve
      Bengaluru, India
      Apr 2018 - Mar 2019 (11 months)
      Handling all Visual Merchandising related activities including store openings, seasonal window design, visual changes, vendor management, store VM team management, new props procurement
    • Branding Planner & Manager
      Reliance Retail
      Jan 2012 - Mar 2018 (6 years 2 months)
      Planning and ensuring execution of branding of PAN INDIA value format stores of Reliance Retail -hyper marts, supermarkets and cash & carry- including internal & external branding;
      Identity development for NEW businesses, branding for category revamps & tie-ups, development of new artworks and re-branding of old stores.
      The responsibility also includes branding of new QSR of Reliance, external branding of Reliance MEGA malls, Identifying and allocating Space on Hire to increase revenues, budget management for all projects.
    • Visual Merchandiser/Stylist
      Future Group-Hometown
      Dec 2009 - Jan 2012 (2 years 1 month)
      Responsible for the look and feel of all stores including proper application of store layout, developing planograms, window displays, mock-up displays, seasonal displays, cross category merchandising, category displays.
      Also training new team members.
      Styling for monthly catalogs and taking care of shoots for the same.
    • Freelance Graphic designer
      Roopa Vohra Jewellery designer
      Nov 2009 - Jul 2010 (8 months)
      Develop designs for magazine and newspaper adevertising
    • Exhibition Designer-Intern
      ELM Designs
      Jan 2009 - Apr 2009 (3 months)
      Designing stalls for upcoming exhibitions;
      Developed an analytical report on the exhibition design industry thorough secondary research and work experience.
  • Awards

    "Best Graduation Project in the field of Visual Merchandising" at the college Grad honors for GP in Exhibition design

  • Industries
    • Apparel
    • Luxury Goods
    • POP / Visual Merchandising
    • Retail
  • Skills
    • Branding & Corporate Identity
    • Point of Purchase
    • Design Management
    • Design Research
    • Experience Design
    • Sensory Design
    • Service Design
    • SketchUP
    • Visual Design
  • Elsewhere on the Web
    • n
    • k
  • On Coroflot
    @SonalGrover, member since 2011
    • Following 3
    • Followers 3
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