Although this part of the segment was not aired, Thompson & Co. Public Relations coordinated a sled dog demonstration where CBS Early Show meteorologist, Dave Price, enacted leaving Alaska by sled dog.
Thompson & Co. Public Relations gathered crowds of Anchorage residents during the 4 a.m. CBS Early Show live shot at 28 degrees Fahrenheit.
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Thompson & Co. Public Relations staff with CBS Early Show meteorologist, Dave Price.
Thompson & Co. Public Relations brought CBS Early Show meteorologist, Dave Price, to Alaska through a competitive social media campaign to encourage votes for where Price would start his journey back to New York, part of the CBS No Way Home series.
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CBS Early Show, Live Shot

While working with Anchorage-based Thompson & Co. Public Relations, the agency hosted CBS weatherman, Dave Price in Anchorage and Fairbanks for a 2-day live broadcast on the CBS Early Show in November 2010. The live segments were part of the CBS "No Way Home" series, in which Price made his way from Alaska back to New York City in seven days with only $50, a cell phone and the kindness of strangers.

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Sophie Shafter
Freelance Marketing and Public Relations Kansas City, MO