Sophie Shafter
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About
Sophie Shafter is a PR-savvy professional with a passion for travel and an eye for detail. Sophie began her PR career in Alaska, hosting international travel writers and pitching stories of Alaska's vast beauty to major travel publications.
Upon relocating to Georgia with her husband's military career, she continued to consult with national and regional clients. Whilst planning book tours in Atlanta and supporting marketing efforts for the region's newest multi-million dollar whitewater rafting course, Sophie also collaborated on marketing communications campaigns with Aflac at their corporate headquarters in Columbus, GA. She even met the one and only Aflac Duck!
Soon after, Sophie was headed back west to Colorado, where she provided digital marketing support to NYC-based record label, Republic Records, developing artist messaging and getting the first listen to all the label's hottest releases. While in Colorado, Sophie collaborated with an esteemed local PR agency to produce educational health care events in the community, and secured the first local news broadcast of a robotic (minimally invasive) cardiac-thoracic surgical procedure.
Sophie now resides in the Kansas City area and is available to consult with clients on a project-to-project basis.
Please contact me via email or text with inquiries. *Rates and availability may vary based on project scope and timeline.
Specialties include:
Public Relations and Media Outreach
Corporate Marketing Communications
Digital Marketing Social Media Strategy
Content Development and Editing Services
Event Planning and Support -
Education
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Bachelor of Arts Communication Studies (Option in Organizational Communication), Spanish MinorCalifornia State University-Chico2004 - 2008
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Experience
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Public Relations & AdvertisingColorado Springs, COAug 2013 - Dec 2015 (2 years 4 months)Colorado Springs-based consulting services for public relations campaigns, media buying, content strategy and event support.
• Cardiac & Thoracic Surgery Associates, Penrose St. Francis Hospital
• Colorado Custom Decks & Mosaic Outdoor Living, as featured on DIY Network
• Colorado Dermatology Institute, Southern Colorado's only dermatology residency program
• Colorado Springs Indulgence Festival, Colorado's premier annual chocolate and confection event
• Smashburger franchise opening at Austin Bluffs and Academy Blvd.
• YMCA of the Pikes Peak Region -
Marketing & Event SupportColumbus, GAAug 2011 - Dec 2015 (4 years 4 months)Website content development, social media strategy, event planning and more for Uptown Columbus, Columbus GA Whitewater, W.C. Bradley Co. Real Estate, B&B Beverage Co. Wholesale Distributors, The Columbus Museum and others.
• American Volunteer Group, WWII Flying Tigers Reunion, National Infantry Museum, 2012
• The Market's Seafood Festival, Uptown Columbus, 2012
• Uptown Beer and Wine Festival, Uptown Columbus, 2012
• Uptown Loft Tour, W.C. Bradley Real Estate, 2012
• The Loft's 20th Anniversary, Uptown Columbus, 2012
• The Loft's Backyard BrewFest, Uptown Columbus, 2011 -
Marketing CommunicationsColumbus, GANov 2011 - Dec 2013 (2 years 1 month)Oversaw project timeline, content development and coordinated systems processes for producing the 3rd Annual Aflac WorkForces Report, an annual employee benefits study examining the issues impacting benefits trends and attitudes. Aflac surveyed American workers and business decision-makers to identify their perceptions and understanding of benefits in the workplace.
Developed marketing content for a major website redesign with primary focus on broker services; provided project coordination and oversight for localized website launch – geared to direct traffic to more than 10,000 local Aflac agent and city websites; and spearheaded initiatives for digital marketing pilot program to serve more than 72,500 Aflac agents. -
Digital Marketing & Content DevelopmentNew York, NYMay 2013 - Oct 2013 (5 months)Artist-related content development, copy writing and social media messaging for Republic Records, a division of Universal Music Group.
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Content Strategy & Search Engine MarketingColumbus, GAOct 2012 - Sep 2013 (11 months)Developed and implemented a strategic marketing plan to drive social media engagement and search engine marketing. A comprehensive PR, marketing and social engagement strategy included website redesign, content redevelopment, keyword optimization and establishing a social brand presence across numerous online communities.
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Speakers Bureau Management & Media RelationsColumbus, GAAug 2011 - Dec 2011 (4 months)Media outreach, speaker bureau management, social media marketing, podcast and blog content development on behalf of the Winters Group, an organizational development and diversity consulting firm, specializing in ethnic and multicultural issues.
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Press Tour ManagementAtlanta, GASep 2011 - Dec 2011 (3 months)Editorial outreach, event coordination and communications on behalf of author Aliza Sherman to promote national book tours for The Complete Idiot's Guide to Crowdsourcing (Penguin Group) and Mom, Incorporated: A Guide to Business + Baby (Sellers Publishing).
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Media Relations & Social Media ManagementAnchorage, AKAug 2009 - Apr 2011 (1 year 8 months)National media assistance and outreach, including media coordination for national and international travel media, including the the UK Telegraph, New York Post, Los Angeles Times and more.
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Media Relations, Social Media Managment & Event SupportAnchorage, AKAug 2008 - Aug 2009 (1 year)• Media relations for the Nature Valley 2009 U.S. Alpine (Ski) Championships at Alyeska Resort
• Social media campaign for ACVB's Big Wild Life™ brand, establishing ACVB's first social media presence in 2008
• Press coverage for the public opening of the Dena'ina Civic and Convention Center, Anchorage's state-of-the-art
convention facility, opened in October 2008
• Event support for the Tournament of Roses Parade in Pasadena, Calif. – a PR campaign to celebrate Alaska's 50th
anniversary of statehood. -
Media Relations & Event SupportSan Francisco, CADec 2007 - Jan 2008 (1 month)Handled publicity for the anniversary art exhibition of famous Rolling Stones guitarist turned internationally renowned visual artist, Ronnie Wood. Wood is one of the most collectable artists of the 20th century, featured in exhibitions throughout Europe, Japan and the United States.
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Marketing & Event SupportBurlingame, CAJun 2007 - Aug 2007 (2 months)Event support and marketing for the 15th Annual Burlingame Art & Jazz Festival, garnering TV and print media coverage throughout the San Francisco Peninsula area.
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Affiliations
Public Relations Society of America, International Association of Business Communicators, Alpha Gamma Delta International Sorority
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Industries
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Skills
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Elsewhere on the Web
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On Coroflot@SophieShafterPR, member since 2013
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Followers 7
