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Creative Director

Steve Donatelli

Portland, OR
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  • About
  • About

    Award-winning brand professional with more than 20 years successfully executing strategy through delivery from an agile perspective, spotting gaps, making new connections and living in the intersection where different ideas, concepts and culture converge to motivate the life cycle of the customer experience from initial awareness to passionate advocate.

    KNOWLEDGE

    Extensive integrated brand design background in consumer packaging, retail display, environmental signage, web and inbound marketing - all aspects of print, direct, outdoor and digital marketing. Full capability using industry tools.

    INTERPRETATION

    Fluent in consumer trends, marketing disciplines, manufacturing, service and technology industries, working across the organization and client teams with the ability to translate, make connections between them and produce high quality end results.

    SYNTHESIS

    Well-versed at taking new connections, inputs and feedback, pulling together disparate threads from different fields and integrating them into a cohesive whole. Turning knowledge into action—solving problems, resolving tensions, drawing tangible and practical conclusions, and meeting critical deadlines. 


    LEADERSHIP

    Experienced at building and motivating cross-functional teams that see the world as it is and how it could be. Employing a collaborative approach to building a strong creative environment and fostering good client trust through healthy blend of individual/team empowerment, support, guidance and inspiration. Scanning the horizon for defining moments and moving all parties to a mutually desirable end result.��


    RESULTS

    Fluent at taking several abstract complexities, capturing thought, birthing a worthy concept and 'making it real'. Design leadership with emphasis on results. Effectively utilize digital marketing strategies and social media content to engage individuals. Deploying relevant, emotional messaging making people respond and creating a positive brand experience at all touch points.

  • Experience
    • Principal / Creative Director
      DONATELLI
      Jul 2004 - Present (21 years 11 months)
      Integrated Brand Communications

      DONATELLI is a Portland based strategic design and integrated brand communications consultancy. We inspire, build and strengthen brand loyalty for organizations who seek to advance human potential and enhance corporate value.

      CLIENTS: Logitech, Hoyt Arboretum, London Pacific Life & Annuity, Omni Healthcare, ZRT Laboratory, Nautilus, Genesis Financial Solutions, Church Extension Plan, TuckerMoore
    • Creative Director, Brand Design
      Creative Company, Inc.
      Aug 2006 - Nov 2012 (6 years 3 months)
      Brand Optimization

      • Inform, lead, build and manage multifaceted online and offline marketing solutions and brand identity programs for more than 50 industry leading clients spanning the technology, manufacturing, education, financial and food packaging space

      • Conduct and oversee project scoping, research, strategy, estimating, statement of work documentation, client presentation, discovery, insight and findings, program planning, information architecture, digital design, implementation, production, quality assurance and project management

      • Inspire and direct rebranding of agency. Clarify agency's strategic approach, positioning and messaging platform. Influence and guide expansion of research and program planning practices.

      • Perform team mentoring, performance planning, evaluations, resource planning, staffing and recruiting for cross-disciplinary creative and production teams

      CLIENTS: Umpqua Bank, Linfield College, McTavish Cookies, Salem Health, Church Extension Plan
    • Associate Creative Director / Design Director
      ID Branding
      2003 - 2004 (1 year)
      Brand Design and Identity Management

      • Drove, maintained and refreshed identity systems and visual language programs for ID's world class clientele

      • Coordinated contributing teams and discipline factors of strategy, content, information architecture, interactive, implementation and production as they relate to the design practice for multiple accounts

      • Pushed design practice beyond agencies propensity to focus on brand maintenance role to include broadening the institutions ability to embrace design research, design exploration and overall discovery process for reaching the optimum solution for the client

      • Implemented quality assurance framework for transitioning final designs to implementation team for application, ensuring adherence to the integrity of the visual system, and instituted work flow and post program review sessions

      CLIENTS: Kodak, Microsoft, Intel, TriMet
    • Senior Art Director
      Babcock & Jenkins
      Jun 2003 - Oct 2003 (4 months)
      Lead-Generation, Email and Direct Marketing, Online and Offline Advertising

      • Established direct mail solutions, lead generation and integrated marketing campaigns in B2B, B2C and P2P categories using print, dimensional, micro sites and landing pages for broad range of technology and enterprise software clients

      • Directed contributing strategists, copywriters and digital designers and interactive teams toward crafting engaging and meaningful web, print and rich-media solutions that meet program objectives

      • Orchestrated and prepared creative concepts for competitive business pitches and new business development presentations

      CLIENTS: Microsoft, AT&T, Ciena, Polycom, FileNet, Symantec, RIM and Getty Images
    • Creative Director
      Beeline Group
      Jun 1997 - Jun 2002 (5 years)
      Point of Sale, Permanent and Semi-Permanent Branded In-Store Destinations and Retail Displays, Consumer Packaging, Collateral Systems and Channel Marketing

      • Managed cross-functional 20 person creative department in a 150 person matrixed environment

      • Oversight for HP printer scanner and video monitor consumer packaged goods, including strategy, design, photography, implementation and on-press supervision

      • Directed and inspired agency's A-team on multiple successful new business development and image design engagements

      • Lead design strategy for HP's flagship in-store destination, the "HP LaserJet Showcase" installation, includes primary signage and user group identification system, interpretive signage, collateral materials, product selection and POS/display guidelines

      • Designed and directed NFL Properties On Field Apparel semi-permanent merchandising system and in-store destination program

      • Facilitated $40 million plus growth and company acquisition by L&P through consistent, dedicated and award winning service to many Fortune 500 clients

      CLIENTS: HP, Nike, ACG, Sony, NFL Properties, Microsoft, Giant Bicycles
    • Art Director
      Mindscape
      May 1995 - Jun 1997 (2 years 1 month)
      Software Packaging, In-Box Material, Advertising, Collateral and Channel Marketing Materials

      • Drove strategic design and creative oversight of 10 person cross-disciplined in-house creative group

      • Coordinated, managed and designed for a multitude of intellectual properties and titles. Genres: Gaming, edutainment, reference and popular culture

      • Conducted agency review of strategic design firms and resources

      • Acted as design liaison with UK partners and legal council on worldwide brand initiatives and property licensing agreements

      PROPERTIES: Chessmaster, PrintMaster, Mavis Beacon Teaches Typing, Lego Island, Aliens
    • Senior Designer
      Pat Davis Design
      Sep 1994 - Feb 1995 (5 months)
      Corporate Identity, Signage, Collateral Systems and Illustration

      Drove design, project management and creative development on projects ranging from corporate identity to sales incentive programs and information design systems

      CLIENTS: AirTouch Cellular, Sutter Health, Pacific Gas & Electric, Sacramento Municipal Utility District, California Dental Association
    • Brand Consultant
      Berkeley Systems
      1994 - 1995 (1 year)
      • Supported product development efforts and packaging for "You Don't Know Jack" property

      • Facilitated various product branding efforts, among them, packaging assurance guidelines, liaison legal approvals between Berkeley Systems and Paramount's Star Trek property and Warner Brother's Looney Tunes property licensing divisions

      CLIENTS: Paramount Pictures, Warner Bros. Entertainment, Jellyvision, Berkeley Systems
  • Skills
    • Branding & Corporate Identity
    • Creative Direction
    • Visual Design
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    @SteveDonatelli, member since 2010
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