Sujin Lee

Naf Studio pursues design that balances refined form with warm, intuitive user experiences.
Working across products and spatial design, we build high-quality outcomes through close collaboration.

· Led government-funded design projects and achieved the highest S-Grade evaluation
· Led end-to-end product design processes, including prototyping, CMF development, and production guidelines
· Led mass-production follow-up and design quality control in collaboration with manufacturers
· Led domestic and international design patent applications
· Planned and led exhibition and spatial design projects in collaboration with production partners
· Led packaging design and mass-production follow-up supervision
· Managed project schedules, quality standards, and cross-functional communication

Ours Corporation is a home appliance manufacturer with development operations in Shenzhen, China, and headquarters in Seocho-gu, Seoul. The company focuses on ODM/OEM-based consumer electronics and small home appliances, with annual revenue of approximately USD 7 million.

· As the design team lead, oversaw end-to-end ODM/OEM product design, from market research and concept definition to production-ready design execution
· Developed company branding assets, including logo design and corporate presentation materials
· Developed CMF strategies considering molding, surface finishing, and post-processing for production-ready designs
· Created prototyping solutions using paper mockups and 3D printing to validate form, structure, and usability
· Supervised sample reviews, quality improvements, and design refinement throughout the mass-production follow-up phase
· Produced design guidelines and documentation for manufacturing, including sample evaluation and quality improvement reports
· Designed product and packaging images for customer packaging, e-commerce product pages, and B2B sales catalogs, and led domestic and international design patent processes, including filings in Korea, Japan, and China
· Led the overall exhibition design for the Tokyo Gift Show, including exhibition booth design, promotional materials, and product layout for overseas trade shows

Bluefeel Corp. is a consumer electronics and home appliance manufacturer, a Samsung Electronics spin-off company through the C-Lab program, specializing in ODM/OEM-based product development and lifestyle appliances.

· Played a key role in international design award–winning projects, including iF Design Award 2022 (Winner), contributing to product concept, design execution, and submission materials
· Led design development for CES Innovation Award–winning products (2022, 2023), including product planning, design execution, and exhibition-ready deliverables
· Managed collaboration projects with external design agencies through regional design support programs, coordinating schedules, specifications, and design quality
· Developed product design directions and detailed specifications, including form, structure, and CMF, aligned with mass-production requirements
· Created production guidelines, considering molding, silk-screen printing, laser engraving, and post-processing constraints

JDW is a Seoul-based global product design agency that provides a wide range of design services, from medical devices to consumer and lifestyle products.

· Supported product design development through trend research and insight analysis
· Contributed to concept ideation based on client new product proposals
· Produced 2D design sketches and 3D modeling/rendering with CMF considerations
· Assisted in prototyping using full-scale paper mockups and 3D printing

Offof is a Seoul-based industrial design company providing design services ranging from cosmetics and home appliances to exhibition design.

· Supported design project coordination through trend research and insight analysis (desk research and on-site field research)
· Assisted in defining design direction based on client new product proposals
· Participated in regular client meetings and internal project discussions
· Contributed to product design development, including 2D sketching, 3D modeling/rendering, and CMF consideration
· Supported prototyping processes using 3D printing