Susie Shaughnessy

Men’s and Women’s Denim and Apparel: Designer + Creator of Americana denim brand. Manufacture all apparel from dead stock and USA made goods locally in Southern California. Focus is on small-batch denim and apparel inspired by our vintage collection amassed over years of travel and treasure hunting. Build private label product for other brands and boutiques converting to US production.

Freelance apparel design and product developer for Native owned denim brand. Establish concepts for seasonal products, source all fabrics and trims, create apparel patterns and style lifestyle photo shoots. Oversee all development and production in Southern California.

Freelance Product developer for technical fabrics and trims. Managed fittings and technical comments for design team.

Women’s Denim, Woven Bottoms and Outerwear 2005 – 2010: Developed direction and oversaw execution of Women’s denim, non-denim bottoms and outerwear categories. Worked on speed to market production and development calendar for the brand. Traveled to factories seasonally to develop product line at the best cost + quality for the consumer. Established the seasonal color, print and denim wash direction.

Men’s Denim, Woven Bottoms, Outerwear and Accessories 2010 - 2012: Lead design team for Men’s denim, non-denim bottoms and outerwear categories. Grew Men’s business categories by leveraging family messages, defined product choices within category management and developed male specific promotional product. Implemented new PLM program for design teams within all Gap Brands.

Head designer of Men’s denim and sportswear categories. Develop seasonal color direction. Worked directly with overseas vendors for denim, knits and woven categories, blending technical advances with contemporary surf designs.

Men's - Woven: Lead design of all Men's bottoms weight fabrications.
Women's Young Contemporary - Woven: Lead design, development and execution of seasonal dresses, tops and bottoms.
Girls' 7-16: Lead designer and liaison to licensees to maintain design direction for Girls Collection.

Bottoms Fabric & Finish Development: Developed denim fabrications and finishes for silverTab Junior and Young Men divisions, working directly with design, fabric mills and laundries. CAD designer for Young Men's and Boys' division, developing art and prints for tops and tees. Designer for Girls' divisions, designing knit and woven tops, graphic tees and denim bottoms.