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Owner/ Design Director
Crawford Denim and Vintage Co.
Los Angeles, CA
2013 - Present (11 years)
Men’s and Women’s Denim and Apparel: Creator of new American Denim Brand. Manufacture all apparel from USA made goods locally in Southern California. Focus is on artisanal, small-batch denim and apparel that supports the Crawford Denim lifestyle. Influenced by Vintage Collection amassed over years of travel and treasure hunting.
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Senior Designer
Old Navy, Gap Inc.
2005 - 2012 (7 years)
Men’s Denim, Woven Bottoms, Outerwear and Accessories 2010 - 2012: Lead design team for Men’s denim, non-denim bottoms and outerwear categories. Oversaw Assistant Designer & third party vendors’ seasonal development of Accessories. Grew Men’s business categories by leveraging family messages, defined product choices within category management and developed male specific promotional product. Worked on speed to market Calendar committee and PLM council. Two direct reports.
Women’s Denim, Woven Bottoms and Outerwear 2005 – 2010: Developed direction and oversaw execution of Women’s denim, non-denim bottoms and outerwear categories. Worked on speed to market production and development calendar for the brand, to increase flexibility in marketplace. Traveled to factories seasonally to develop product line for the best value at the best cost for the consumer. Established the seasonal color, print and wash direction. Five direct reports.
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Senior Designer
O'Neill
2003 - 2005 (2 years)
Men’s Sportswear: Head designer of Men’s denim and sportswear categories, establishing a complete fashion denim collection within the surf industry. Reinventing the sportswear collection for a more youthful, fashion forward consumer. Develop seasonal color direction for sportswear, accessories and international design teams. Work directly with import vendors for all denim, knits and woven categories, blending technical advances with contemporary designs.
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Senior Designer
Guess Inc.
Los Angeles, United States
2000 - 2003 (3 years)
Men's - Woven: Lead design of all Men's bottoms weight fabrications. Work directly with import and domestic vendors for all woven categories, including denim finish development. One direct report.
Young Contemporary - Woven: Lead development and execution of Junior collection seasonally. Work directly with import and domestic vendors for all woven categories, tops and bottoms. Direct all prints for division. Two direct reports.
Girls' 7-16: Oversee design and merchandising. Develop seasonal fashion line, driven by Junior market & trends. Work closely with national sales manager to develop seasonal line plan and pricing. Collaborate with Young Men's, Junior's & Boys' divisional design directors to shape Guess denim collections. Liaison to the licensees to maintain Guess corporate design direction. Six direct reports.
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Designer
Levi Strauss & Co.
San Francisco, United States
1994 - 1998 (4 years)
Girls' 7-16 silverTab & redTab Tops & Bottoms Design Assistant,
Young Men's & Boys' silverTab Tops Design Assistant,
Bottoms Fabric & Finish Development: Developed denim fabrications and finishes for silverTab Junior and Young Men divisions, working directly with design, fabric mills and laundries. CAD designer for Young Men's and Boys' division, developing art and prints for tops and tees. Head designer for Girls' divisions, designing knit & woven tops, graphic tees & denim bottoms.