Syed Adnan Yousuf

At the time of the launch we came up with the idea of these pictures where Mr. SattarBuksh could be spotted with very little effort. To make it more interesting several articles were written on the subject matter of the picture. The articles randomly started to appear in media and when the cafe was launched and Sattarbuksh's face became very well known that's when people caught on and people further shared these pictures on their media feeds, driving unprecedented engagement.

• Creative Direction
• Ideation
• Advertising
• Art Direction