Tracy Winchell

Increased online sales in the Gift Shop division by 50% in the first year by focusing on brand awareness, new design concepts, and segmenting of email lists.

Implemented changes to marketing emails to accommodate mobile users. Perform maintenance and updates on 3 e-commerce websites, and two informational sites on a regular basis.

Create and analyze sales reports for each division Design, schedule, and send up to 8 marketing emails per week.

Provided eye-catching layout and design for printed materials.

Supplied graphics for gift and souvenir items as required for production.

Managed multiple projects simultaneously while communicating with clients and outside vendors on a daily basis.

Developed, updated, and maintained e-commerce websites utilizing the latest technologies from Microsoft, such as .NET and SQL Sever 2008; Updated and loaded product data for websites using both the site admin and SQL Server Management Studio.

Successfully managed the design and layout of inspirational giftware catalogs.

Planned and provided shot direction for product photo shoots. Edited photos when necessary.

Designed, art directed, and managed the development of inspirational giftware products.