Thomas Tee

The objective of this firm is to verify the positioning of the new luxury brands in relation to traditional luxury brands and middle range brands, and to draw implications for both academics and practitioners. In other words, to show that in terms of perceived prestige new luxury brands are substantially closer to traditional prestige brands than middle-range brands. In terms of price, however, they are substantially closer to middle-range brands than traditional luxury brands.

A masstige positioning strategy is viewed as very innovative and effective because it combines a successful prestige positioning with a broad appeal but with little or no brand dilution. Such a strategy has made some of the new luxury brand owners the largest firms in our industry in terms of revenues.

shl design is a part of schmidt hammer lassen architects (www.shl.dk) and has achieved a position as one of Denmarks leading design offices inside an architectural firm. Our main projects are within product and interior - working for private clients manufacturing fx. furniture and lighting and for both private and public clients creating custom and interior design. We work closely together with shl architects with a mutual benefit from the synergy created in the cross over between planning, architecture and design.

The aim of the MAS-Luxury is to give students the skills and understanding required to work at a high level within this booming sector, i.e.
-a good understanding of the problems and special features that determine design and the process of creating products, services and environments in prestige markets
-an in-depth knowledge of the different materials, approaches and technologies specific to this sector
-practical experience in the development and realisation of appropriate design work

The aims to maximizing revenue opportunities and building user engagement to interface design testing as this leading university resource basis, Interactive Media Research provides expertise for all aspects of service and product development.

I offer to help when assignments
must be completed and take responsibility for carrying out the tasks.
Quality is not just a label but my entire approach to the profession. I proficient when it comes to the tools of the trade and I am ready to make significant contributions. During my internship I have done an ambition to be challenged and continuously push my professional development. I decided to educate myself in design professional because I believe that my design approach will be better than today’s designs in terms of democratic, sustainable,innovative solutions. I have learned how to gain knowledge, as well as wish to engage my skills with talented colleagues in an exiting, inventive and international work environment.