Tina Ying Yang Yee

Provide design service to major toy companies. Service include brainstorm, Fashion doll design and sketch, Character design and renderings, Control art, Concept sketches, Doll accessories designs, Playset designs, Packaging art renderings, Fabric art development, and Label art development. Clients include Hasbro, Spin Master, MGA, Jazware, Farout Toys, etc.

Lead Disney Princess dress up and role play design team. Segments include Disney Princess, Disney Fairies, Dress Up and Disney Exclusives. Oversee product development process. Sourced new cost effective material and facilities to improve margin and profitability.

Designed and managed initial product concepts through the creation of sketches and 3D models; included detailed illustrations, specification of raw materials, guiding sample and model making to ensure high quality aesthetic.

Responsible for the designing of innovative girls product, dolls and toys. Trend research, Design product concept, Producing Prototypes, Product presentation, Product development.