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Senior Email Strategy Specialist
iMarket Solutions
Oct 2024 - Present (1 year 8 months)
•Serve as the primary point of contact in the absence of the Email Marketing Manager, ensuring seamless communication and project execution.
•Lead the onboarding and training process for new team members, fostering a collaborative and efficient work environment.
•Manage client accounts for specialized email marketing prototype products, ensuring alignment with their unique business goals.
•Develop and implement monthly and quarterly email marketing strategies tailored to client objectives, driving growth and engagement.
•Generate comprehensive client reports, analyzing lead volume, email marketing KPIs, and recommending strategies for continuous optimization.
•Design and execute customer journeys for nurturing campaigns, enhancing customer engagement and conversion rates.
•Implement and oversee segmentation campaigns, optimizing key performance indicators (KPIs) for client success.
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Email Marketing Specialist
iMarket Solutions
Oct 2021 - Present (4 years 8 months)
• Develop and execute monthly and quarterly email marketing strategies aligned with client business goals.
• Create high-performing email campaigns, including compelling copy and digital assets.
• Analyze and present monthly reports on lead volume and key email marketing KPIs, providing insights for optimization.
• Design customer journey workflows to enhance nurturing campaigns.
• Implement segmentation strategies to drive engagement and improve performance metrics.
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Marketing and Business Development Manager
Pittman Construction & Renovations, LLC
Staunton, VA
Apr 2021 - Oct 2021 (6 months)
•Expand business presence within footprint, elaborate and act upon new marketing activities, goals, and objectives by generating leads through Ad campaigns and other avenues
•Create new relationships with vendors, sub-contractors, and customers
•Lead mergers and acquisitions by applying analytical skills to uncover merger opportunities
•Oversee branding, campaigns, and presence on all social media outlets
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Marketing Director
Visiting Angels
Charlottesville, VA
Feb 2020 - Apr 2021 (1 year 2 months)
•Generate referrals from multiple sources to include all health care industries
•Analyze effectiveness of referral partners, channels, and sources
•Create, establish, maintain, and nurture referral partner relationships
•Establish new patients, review contract terms, and obtain required signatures for new patient setup
•Lead community involvement with Chamber of Commerce and other events
•Promote company and new technology demos in person and virtually
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Branch Development Manager
Care Advantage Inc.
Staunton, VA
Dec 2018 - Feb 2020 (1 year 2 months)
•Increase patient census by establishing, maintaining, and nurturing, new and existing referral sources.
•Oversee local office operations to ensure efficiency of staffing and recruiting.
•Increase and maintain a high level of service, referrals, and branch development.
•Lead initiatives for community events, branding, and maintain relationship with local Chamber of Commerce.