Aro Lucha

Aro Lucha is a Lucha Libre Professional Wrestling Promotion company. As the first fan-owned Lucha Libre Sports and Entertainment Television Company, it needed a strong brand identity to communicate a fun but serious sports business with a traditional history.

Our question was: How to update an iconic industry? Our answer was bold retro graphics, bright colors, and bilingual communications. Aro Lucha stands out through delivery of key messaging to encourage customer loyalty in the brand with a spin on an age-old industry. Wordplay used throughout the style guide engages the reader, making them feel truly a part of the Aro Lucha family.

Luis Fitch
Co-founder at UNO Branding - A Cross Cultural Design Firm Minneapolis, MN