Luis Fitch – Co-founder and Creative Director
In 1999 Luis Fitch co-founded UNO Branding as an independent company to be a new kind of cross-cultural branding company partnering with clients and other agencies in all communications disciplines.
Luis Fitch's career has spanned more than 20 years of branding with a unique focus on cross-cultural strategy and design. At UNO Branding, he’s deeply engaged at every step of a project and has lead award-winning branding efforts for top Fortune 500 companies. His no-nonsense approach and deep appreciation for the creative process and final product have helped him become one of the most sought-after Latino creative design consultant.
Fitch’s work includes brand and corporate identity and design development for leading retail companies such as Target, Best Buy, Macy’s, Nike and Nash-Finch. His understanding of how design and culture affects consumer attitudes has led to many ideas executed in design as well as advertising. He has guided the design component of significant integrated programs for MTV, Kimberly-Clark, Quaker-Gamesa, Sunny Delight, Very Fine Juices, Josten’s, and General Mills.
Specialties: Brand strategy, Hispanic Advertising, Event branding, Package design, Brand identity, Retail design, Private label branding, Brand revitalization, Corporate identity, Promotions, Brand extensions, Holistic brand relationship, Brand harmonization, New product development, Traditional advertising, Brand architecture, Guidelines, Guerrilla marketing, Brand environments, Print and print systems.