Luis Fitch

Fisher Nuts, a 90-year-old nut company, was looking for a fresh brand identity and package design to introduce its new Latino-flavored line of nuts with bold, authentic flavors, to U.S. Latinos.

Our challenge was to make the packaging fun and enticing at first glance. We did this by creating a fun, caricature face with teeth on the package that simulates eating. The names of the new flavors were prominently displayed directly above clear cellophane that displayed the new, tasty-looking products.

• Packaging Design