Smithsonian Latino Center

The Smithsonian Latino Center promotes the contributions of the Latino community in the arts, history, national culture, and scientific achievements within the Institution.

We created a dynamic brand identity through the use of carefully selected SLC brand words, which reflect the very essence of the Latino culture. The project included print communications and extended into the digital space.

Luis Fitch
Co-founder at UNO Branding - A Cross Cultural Design Firm Minneapolis, MN