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Smithsonian Latino Center

The Smithsonian Latino Center promotes the contributions of the Latino community in the arts, history, national culture, and scientific achievements within the Institution.

We created a dynamic brand identity through the use of carefully selected SLC brand words, which reflect the very essence of the Latino culture. The project included print communications and extended into the digital space.

Comments (1)
  • This is superb. The ability to move around the alignment of the LATINO CENTER to create an ever changing logo and then the insight of matching it up with the inspirational words is just brilliant. Nice.

    a year ago

  • This is superb. The ability to move around the alignment of the LATINO CENTER to create an ever changing logo and then the insight of matching it up with the inspirational words is just brilliant. Nice.

    a year ago

Available
Freelance
Luis Fitch
Co-founder at UNO Branding - A Cross Cultural Design Firm Minneapolis, MN