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Manzanita Sol

Manzanita Sol is a PepsiCo-owned and beloved Mexican soft drink. The company wanted to reach U.S. Latino consumers, while preserving its brand-loyal following in Mexico and the U.S.

We started by turning the “O” in Sol into a sun, and then added large images of fruit on the cans to showcase the new fruit flavors, with the names of the fruits displayed below in Spanish. We used a large, quirky typeface to draw in the young audience.

Available
Freelance
Luis Fitch
Co-founder at UNO Branding - A Cross Cultural Design Firm Minneapolis, MN