Luis Fitch

Hmong College Prep Academy, a charter school for Hmong students, wanted fully integrated branding to reflect its contemporary design curriculum steeped in Hmong culture.

For this project, we were inspired by Hmong textile art, consisting of bright colors, patterns, embroidery, beading, and the warrior mask, to create a mural on the wall of the school, which immediately draws the students into their culture. The same designs, art, and color schemes were used in the print and digital materials.

• Branding & Corporate Identity