Vanella Richardson

While at Waimea I helped change the design direction to better capture our trend-conscious customer. We simultaneously expanded the private label division, introduce two new product categories; hats and back packs, and began development on a womens line.

- Researched inspiration and trends for seasonal direction
- Assisted in the design development process by preparing technical packs, creating linesheets, reviewing and commenting on lab dip / strike off / trim submits
- Corresponded daily with our overseas agents via email regarding sample development status
- Responsible for specing and initiating fittings
- Sketch and render flats in Photoshop and Illustrator

While freelancing at Storelli I created and standardized their technical pack format and specing system and gained valuable knowledge in performance textiles.

- Created and standardized tech packs
- Reviewed samples for execution and details
- Speced samples for fit and grade
- Sketched and rendered flats in Illustrator and Photoshop

I found the challenges of design consulting greatly rewarding and I credit it to strengthening my research and branding skills. I enjoyed working closely with our clients to understand their ideas and then successfully execute that vision. At Thinctank we developed China-exclusive collections, set seasonal print trends, and designed a capsule outerwear collection for Primark.

- Researched and created concept boards for seasonal collections, fashion, and color trends
- Assisted with design and branding development for consulting projects
- Oversaw development and execution of cut-and-sew knits, bottoms, and trims
- Corresponded via email with our overseas agents and factories regarding sample development and sourcing
- Traveled to Shanghai multiple times to meet with consulting client and merchandise their showroom for seasonal presentations and sales meetings.
- Updated and maintained website and fulfilled e-commerce sales
- Composed monthly marketing and promotional emails
- Responsible for styling and photographing products for e-commerce and marketing use

I assumed full responsibility of three key categories from development to merchandising, (including every detail in-between). While at Lincs I also contributed to refreshing the brands' image by updating the trim designs as well as assist in the expansion of our denim division.

- Oversaw development and execution of cut-n-sew knits, woven bottoms, denim, and trims
- Corresponded daily with overseas agents and factories regarding sample development; design and fit comments
- Responsible for specing garments and assisted in fittings
- Sketched and rendered flats in Illustrator and Photoshop
- Researched inspiration for each seasonal collection and created fashion and color trend boards
- Responsible for analyzing lab dips
- Supervised interns and insured they completed assigned tasks promptly and accurately