The Walgreens Card Finder was a project that I started because of a difficult experience I had finding the right greeting card while in a rush at Walgreens. This inspired me to look for solutions. I visited supermarket chains that sold greeting cards and noted their pain points and advantages. In doing so, I studied how companies use wayfinding to help guide customers to their desired cards. I conducted task analysis by asking participants to find three types of greeting cards, providing me with real user feedback. Also, I had the honor of interviewing a former lead graphic designer at Hallmark to gather details on the design process of greeting card wayfinding and trends.
Even when shopping in-store, consumers rely on mobile devices. The 2024 Ryder survey reveals that nearly eight-in-10 (77%) consumers search for items on their mobile devices while in a store. Based on these findings, I designed the UI for a kiosk application, a prototype developed in Figma for in-store use.
