Vaishali Priya

• Study global trends across apparel categories and Analyze international brands based on their Product offerings and hence derive trend directions;
• Retail centric Color story, Mood board and Concept presentations to the Marketing and Sales;
• Drive my team to Execute the product designs backed by historical sales data, new product forecasts, plans and brief to meet category objectives, product margins and targets
• Fabric selection and color rationalization;
• Visits to vendor factories (across the country) for sampling solutions, follow ups and approvals;
• Develop prints, embroideries and labels, metal trims, tags, packaging concepts etc.
• Preparing trend book and line books with product details and the USP of the garment for respective seasons.

PROJECTS UNDERTAKEN
• Currently handling complete women’s wear range for e-commerce Brand “Nineteen” along with Ethnic e-commerce brand “Pehraan” -------- Website name respectively www.shopnineteen.com & www.pehraan.com
• Active initiations and participation in Marketing and Promotional campaigns (Banner designs & loonie Contest).

• Womens wear Range SS’12 for Brands- Ashankhya & island monks(spencer's retail) (Onsite)
• Review of the previous range plan and finalize the current plan with the brand Manager of new balance.
• Sampling for the desired season (apparels & accessories) in accordance with the range plan provided by the brand manager with specified dates for the final presentation.
• Make presentations for each season to zone heads for them to place orders.
• Review of the order placed with the brand manager.
• Providing the vendors with technical and design details for the production i.e. DESIGN SHEETS.
• Reviewing the pre-production samples as well as the size sets for final changes with the quality controllers and guiding them during production.
• Giving approvals to all prints, embroideries and other details.
• Designing catalogues for season with specifications.
• Costing and quoting prices of various styles developed.
• Ensuring co-ordination with vendors for timely results.
• Co-ordination and communication with merchandisers for handover of finalized styles and comments on prototypes.

Name of Organization: Arvind Mills LTD., Denim Section
Designation: Internee
Duration: June 2009 –August 2009
Job Profile:
• Research and development on fashion and styling trends
• Seasonal color and fashion forecasting.
• Range development and styling.
• Sampling co-ordination.
• Product/trims - innovation / development. Involvement in fabric and trim sourcing.
• Seasonal trade presentation of product line and merchandise.
• Final check for product quality, further improvements.
• Monthly market survey for competition analysis.