Marketing & Communications Specialist

Wanjiru Mwoka

Nairobi, Kenya

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About

I’ve spent the last 7+ years working with leading influential change agents. Today, I am an achieved marketing professional with experience in GTM strategy, content marketing and social media management, showcasing a strong record of analytical prowess.

I'm a passionate Web3 content creator dedicated to simplifying the complexities of blockchain, DeFi and cryptocurrency. With a track record of engaging the crypto community through insightful discussions and educational content.
Education
- Professional Certification Web3, Crypto & Blockchain
  
  SheFi
  
  2023 - 2023
  
  SheFi offers a detailed and comprehensive education curriculum on cryptocurrencies and blockchain technology.
- Bachelor of Commerce Commerce
  
  Daystar University
  
  2013 - 2017
  
  Bachelor of Commerce Degree - Business Administration & Marketing
Experience
- Social Media Content Creator, Web3, Crypto & Blockchain
  
  Self Employed
  
  Jan 2023 - Present (3 years 5 months)
  
  - Developed and distributed high-impact content that simplifies complex crypto, blockchain and DeFi narratives across X and LinkedIn, building a following of 3,000+ Web3-curious users.
  - Featured as a guest on Africa’s leading tech podcast, reaching 1000+ viewers and listeners, and driving conversations on crypto adoption and innovation.
- Web3 Marketing Specialist
  
  Kenyan NFT Club
  
  Nairobi, Kenya
  
  Jul 2024 - Aug 2024 (1 month)
  
  - Led marketing campaigns for NFT Afrika 2024, crafting compelling content, including newsletters and promotional materials. Successfully engaged 700+ email subscribers in the blockchain and Web3 space, showcasing clear, relevant communication.
- Digital Communications & Marketing Manager
  
  Mexoxo
  
  Oct 2023 - Mar 2024 (5 months)
  
  - Owned the cross-channel content calendar and growth strategy across TikTok, Instagram, LinkedIn, and Facebook, creating 100+ content pieces tailored for audience growth and platform engagement.
  - Achieved a 70% increase in reach and a 22% boost in engagement by repurposing social and email campaigns and applying data-driven iteration.
- Web3 Digital Marketing Manager
  
  African Meta Club
  
  Nairobi, Kenya
  
  Oct 2023 - Oct 2023
  
  - Managed Discord community design and activation, contributing to a 15% monthly increase in user interaction.
  - Created educational content that demystified on-chain opportunities for an audience of 1,500+, driving engagement and participation.
  - Secured a celebrated keynote speaker for the Africa Metaverse Summit 2023 via targeted content on LinkedIn.
- Content Creator, Social Media
  
  Sony Electronics
  
  Apr 2021 - Jul 2021 (3 months)
  
  - Owned the product and project management lifecycle for content creation, curating and publishing 40+ assets across Instagram, reaching 100K+ daily global viewers.
  - Managed brand and community interactions, which built an active audience of 120+ followers in under 6 weeks.
- Senior Social Media & Community Manager
  
  Trio Digital Advertising Agency
  
  Kenya
  
  Jul 2017 - Jan 2020 (2 years 6 months)
  
  - Managed cross-platform communities and content workflows, driving 25% year-over-year follower growth and enhancing audience retention for clients in finance, retail, and service sectors.
  - Built out partnership and PR strategies that drove over $2,000/month in earned revenue for clients.
  - Analyzed campaign data for 50+ paid and organic campaigns, offering insights to optimize audience targeting and improve ROI.
Industries
Skills
Elsewhere on the Web
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On Coroflot

@WanjiruMwoka, member since 2022

Wanjiru Mwoka

Industrial Design Project Manager (Fractional / Part-Time)

Sr. Industrial Designer