Dan Winger

LEGO Future Lab - Design & Innovation

Los Angeles, CA

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About

Hi, I'm DAN. I design playful products, experiences and interactive entertainment at the forefront of technology. I have been driving radical innovation for one of the world's most creative brands, and consulting for various companies large and small. Over the last nine years, I have worked on a broad spectrum of projects and have adapted to many different roles. I love a good challenge and thrive when venturing into the unknown.

I am a STRATEGIC INNOVATOR. I apply a Lean Startup process to creative problem solving, turning validated learnings into breakthrough products and services.

I am an EXPERIENCE DESIGNER. I use a human-centered approach to create new experiences across products, games, digital media and environments.

I am an ARTIST. I visually communicate ideas through sketching, illustration, graphics, branding and product styling.

I am a FUTURIST. I explore emerging trends and cutting edge technologies to create a vision for new forms of interactive entertainment of tomorrow.

I am a MAKER. I bring ideas to life through 3D modelling, digital prototypes, physical models and getting my hands dirty building things.

I am a STORYTELLER. I create user journeys, experiential storyboards, concept videos and design new story IPs to engage users.
Education
- Master of Science Industrial Design
  
  Art Center College of Design
  
  2005 - 2008
  
  MS Scholarship Recipient (2005 - 2008) 3.7 GPA The GradID program was ranked as the number one graduate industrial design program in the nation. At its core, strategic innovation takes a systems-level approach and strives to balance the business, technological and human aspects of any challenge- whether designing a new product, service or business proposal.
- Bachelor of Architecture Architecture
  
  Iowa State University
  
  1998 - 2003
  
  Graduated with Distinction Semester studying in Rome, Italy (2002) Dean's List (1999-2003) 3.6 GPA
Experience
- Senior Concept Designer
  
  LEGO Future Lab
  
  Los Angeles, CA
  
  Jan 2012 - Present (9 years 4 months)
  
  Future Lab functions like a start-up within The LEGO Group to drive radical innovation and invent the future of play. I have designed, visualized and prototyped various "One Reality" experiences - bridging physical and digital play - across a variety of technologies, platforms and user types.
  • game design, UI/ UX and story boarding for LEGO Worlds
  • creative strategies for LEGO Star Wars digital marketing campaign
  • concept design and development for the award-winning LEGO Fusion
  • user experience design for emerging technologies
  • prototyping through Unity, 3D modeling and physical model building
  • technology, trend and consumer research for "One Reality" foundation study
  • lead creative brainstorm sessions
  • created new IPs, stories and characters spanning toys, media and games
  • architectural design, spatial planning and furniture design for new office
- Design Consultant & Dreamer
  
  Winger Design
  
  Sep 2004 - Present (16 years 8 months)
  
  Creative services ranging from product design, illustration, graphics, branding, furniture and architecture. Notable projects include:
  • L'Oreal - designed a new line of cosmetics for YouTube star, Michelle Phan
  • BOSE - redesigned the SoundLink speaker to target new women users
  • JT Racing - designed motocross helmets, goggles, gloves, apparel and watches
  • Eastman - designed a new line of cosmetics products leveraging their polymers
  • Stackerware - designed food storage containers successfully funded on Kickstarter
  • Personal Projects - worked on various self-driven projects to learn, develop new skills or to simply capture a fun idea
- Concept Designer
  
  LEGO Concept Lab
  
  Los Angeles, CA
  
  Mar 2008 - Dec 2011 (3 years 9 months)
  
  Concept Lab is the front-end idea incubator for The LEGO Group, creating innovative play experiences and product lines that are "obviously LEGO, but never seen before". Through research, design and strategy, I designed and developed new ways of playing with the LEGO brick that can yield sustainable "Growth Driver" business.
  • product design, illustration and communication for LEGO Super Heroes
  • media research and analysis for LEGO Friends foundation study
  • concept design for LEGO Mixels
  • design, illustration and prototyping of new products and experiences
  • 3D modelling and physical prototyping
  • developed new IPs, themes, stories and charcters
  • user testing and co-creation sessions
  • design and development for a wide variety of projects; including play themes, action figures, games, robotics, educational, preschool and girls.
- Furniture Designer
  
  dTank, Inc.
  
  Los Angeles, CA
  
  Sep 2006 - Apr 2007 (7 months)
  
  Designed custom furniture systems to fit each client's unique needs- budget, spatial requirements, design aesthetic, user interaction, branding, color and materials.
  • specification of color, materials and manufacturing processes
  • spatial planning and installation floor plans
  • 3D modelling of furniture and interior spaces
  • LEED certification and sustainable materials
  • graphic design of marketing materials for print and web
Industries
Skills
- Experience Design
Elsewhere on the Web
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On Coroflot

@WingerDesign, member since 2008
- Following 149
- Followers 251

VDK Hand Sanitizer

VDK Hand Sanitizer from Dan Winger

VDK Hand Sanitizer

VDK Hand Sanitizer is an elegant advertising tool for use in dirty places. By providing users with access to sanitizer in germ-ridden places, we can engage potential customers with effective marketing on the built in video screens. With a sophisticated, yet rugged, design we can attract greater visual attention and build partnerships with a businesses including office buildings, gas stations, grocery stores, fitness gyms, nightclubs, banks and ATMs.
Professional Project - 2011

Design 1 - Perspective View
Slender, sleek and sophisticated unit for printed advertising.

Design 1 - Front View
Slender, sleek and sophisticated unit for printed advertising.

Design 1 - Side View
Slender, sleek and sophisticated unit for printed advertising.

Design 2 - Perspective View
Corporate aesthetic for use in office buildings with LED video screen. Small window reveals sanitizer fluid levels.

Design 2 - Front View
Corporate aesthetic for use in office buildings with LED video screen. Small window reveals sanitizer fluid levels.

Design 2 - Side View
Corporate aesthetic for use in office buildings with LED video screen. Small window reveals sanitizer fluid levels.

Design 3 - Perspective View
Designed for use in gas filling stations with LED video screen. Large window communicates sanitizer functionality and allows for additional advertising space.

Design 3 - Front View
Designed for use in gas filling stations with LED video screen. Large window communicates sanitizer functionality and allows for additional advertising space.

Design 3 - Side View
Designed for use in gas filling stations with LED video screen. Large window communicates sanitizer functionality and allows for additional advertising space.

Design 4 - Perspective View
Simple and conservative design with LED video screen for use in various locations.

Design 4 - Perspective View
Simple and conservative design with LED video screen for use in various locations.

Design 4 - Perspective View
Simple and conservative design with LED video screen for use in various locations.

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VDK Hand Sanitizer

VDK Hand Sanitizer is an elegant advertising tool for use in dirty places. By providing users with access to sanitizer in germ-ridden places, we can engage potential customers with effective marketing on the built in video screens. With a sophisticated, yet rugged, design we can attract greater visual attention and build partnerships with a businesses including office buildings, gas stations, grocery stores, fitness gyms, nightclubs, banks and ATMs.
Professional Project - 2011

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Freelance, Full-time

LEGO Future Lab - Design & Innovation Los Angeles, CA