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LEGO Future Lab - Design & Innovation

Dan Winger

Los Angeles, CA
Available Now
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  • About
  • About

    Hi, I'm DAN. I design playful products, experiences and interactive entertainment at the forefront of technology. I have been driving radical innovation for one of the world's most creative brands, and consulting for various companies large and small. Over the last nine years, I have worked on a broad spectrum of projects and have adapted to many different roles. I love a good challenge and thrive when venturing into the unknown.

    I am a STRATEGIC INNOVATOR. I apply a Lean Startup process to creative problem solving, turning validated learnings into breakthrough products and services.

    I am an EXPERIENCE DESIGNER. I use a human-centered approach to create new experiences across products, games, digital media and environments.

    I am an ARTIST. I visually communicate ideas through sketching, illustration, graphics, branding and product styling.

    I am a FUTURIST. I explore emerging trends and cutting edge technologies to create a vision for new forms of interactive entertainment of tomorrow.

    I am a MAKER. I bring ideas to life through 3D modelling, digital prototypes, physical models and getting my hands dirty building things.

    I am a STORYTELLER. I create user journeys, experiential storyboards, concept videos and design new story IPs to engage users.

  • Education
    • Master of Science Industrial Design
      Art Center College of Design
      2005 - 2008
      MS Scholarship Recipient (2005 - 2008) 3.7 GPA The GradID program was ranked as the number one graduate industrial design program in the nation. At its core, strategic innovation takes a systems-level approach and strives to balance the business, technological and human aspects of any challenge- whether designing a new product, service or business proposal.
    • Bachelor of Architecture Architecture
      Iowa State University
      1998 - 2003
      Graduated with Distinction Semester studying in Rome, Italy (2002) Dean's List (1999-2003) 3.6 GPA
  • Experience
    • Senior Concept Designer
      LEGO Future Lab
      Los Angeles, CA
      Jan 2012 - Present (11 years 1 month)
      Future Lab functions like a start-up within The LEGO Group to drive radical innovation and invent the future of play. I have designed, visualized and prototyped various "One Reality"​ experiences - bridging physical and digital play - across a variety of technologies, platforms and user types.
      • game design, UI/ UX and story boarding for LEGO Worlds
      • creative strategies for LEGO Star Wars digital marketing campaign
      • concept design and development for the award-winning LEGO Fusion
      • user experience design for emerging technologies
      • prototyping through Unity, 3D modeling and physical model building
      • technology, trend and consumer research for "One Reality" foundation study
      • lead creative brainstorm sessions
      • created new IPs, stories and characters spanning toys, media and games
      • architectural design, spatial planning and furniture design for new office
    • Design Consultant & Dreamer
      Winger Design
      Sep 2004 - Present (18 years 5 months)
      Creative services ranging from product design, illustration, graphics, branding, furniture and architecture. Notable projects include:
      • L'Oreal - designed a new line of cosmetics for YouTube star, Michelle Phan
      • BOSE - redesigned the SoundLink speaker to target new women users
      • JT Racing - designed motocross helmets, goggles, gloves, apparel and watches
      • Eastman - designed a new line of cosmetics products leveraging their polymers
      • Stackerware - designed food storage containers successfully funded on Kickstarter
      • Personal Projects - worked on various self-driven projects to learn, develop new skills or to simply capture a fun idea
    • Concept Designer
      LEGO Concept Lab
      Los Angeles, CA
      Mar 2008 - Dec 2011 (3 years 9 months)
      Concept Lab is the front-end idea incubator for The LEGO Group, creating innovative play experiences and product lines that are "obviously LEGO, but never seen before"​. Through research, design and strategy, I designed and developed new ways of playing with the LEGO brick that can yield sustainable "Growth Driver" business.
      • product design, illustration and communication for LEGO Super Heroes
      • media research and analysis for LEGO Friends foundation study
      • concept design for LEGO Mixels
      • design, illustration and prototyping of new products and experiences
      • 3D modelling and physical prototyping
      • developed new IPs, themes, stories and charcters
      • user testing and co-creation sessions
      • design and development for a wide variety of projects; including play themes, action figures, games, robotics, educational, preschool and girls.
    • Furniture Designer
      dTank, Inc.
      Los Angeles, CA
      Sep 2006 - Apr 2007 (7 months)
      Designed custom furniture systems to fit each client's unique needs- budget, spatial requirements, design aesthetic, user interaction, branding, color and materials.
      • specification of color, materials and manufacturing processes
      • spatial planning and installation floor plans
      • 3D modelling of furniture and interior spaces
      • LEED certification and sustainable materials
      • graphic design of marketing materials for print and web
  • Awards

    Featured in BusinessWeek's "Twenty-One People Who Will Change Business"

  • Industries
    • Entertainment
    • Toys & Games
    • Mobile Apps
  • Skills
    • Experience Design
  • Elsewhere on the Web
    • n
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  • On Coroflot
    @WingerDesign, member since 2008
    • Following 147
    • Followers 251
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