Diversity Awareness Month: Allison - Campaign aimed towards parents to increase diversity/culturual awareness in their children. Driving them to visit the library during Diversity awareness month (October) - Sponsored by Crayola
TOUGHBOOK: Land - Campaign targeted towards people with "tough" jobs (most likely in the construction industry) who use laptops on the job. Inform that taget audience of the TOUGHBOOK and reinforce trust in the products durability
TOUGHBOOK: Air - Campaign targeted towards people with "tough" jobs (most likely in the construction industry) who use laptops on the job. Inform that taget audience of the TOUGHBOOK and reinforce trust in the products durability
TOUGHBOOK: Water - Campaign targeted towards people with "tough" jobs (most likely in the construction industry) who use laptops on the job. Inform that taget audience of the TOUGHBOOK and reinforce trust in the products durability
Live Unlimited: Fish Oil - Duo target audience (Senior citizens, active middle age people) for Nature Made vitamin supplements Fish Oil with B2 Complex.
Campaign is designed to remind both audiences of the benifits of daily vitamins