Local Ashdod Municipal office of Tourism Development with support of the Israeli Ministry of Tourism decided to brand the city Ashdod, a fairly young city with beautiful beaches...
My job was to research the Israeli tourism market and collect data from the main tourism office to use, plan the roadmap of how to do the branding step by step, and as a next stage create a unified tourism portal of the city in English, Hebrew, Russian and French, allowing people to use one major resource for all their tourism and local needs.
within the first quarter of the branding completion and launch of the website, the tourism development office of Ashdod reported a boost in tourism by 1.7% versus same time a year before.
