Yan Grinshtein

Member of the executive decision making team
Oversaw the entire product design development lifecycle, from ideation to feature implementation, leveraging extensive research and user data.
Identified crucial product needs and stayed ahead of future trends, maximizing feature opportunities.
Led and mentored a multidisciplinary design team
Implemented the Data Triangle System, significantly improving the decision-making process for the product roadmap.
Oversaw research roadmap planning, tool-stack optimization, and collaboration strategies.
Led the design evolution of the macOS App and drove planning for Augment Mobile AI.
Led major innovations such as Unintrusive Contextual AI Interactions, Innovative Permissions Level Guided Onboarding Experience, and contextually aware Predictive AI Experiences.
Positioned the organization at the forefront of Personalized AI Experiences.
My invention of the Augment Dot, became the subject of copying by other AI tools.
Increased User Satisfaction
Increased Investor Interest
Product selected for IxDA 2023 Interaction Awards Shortlist alongside IBM and Google

Collaborated closely with the CEO and COO/Head of Product to spearhead the development of a robust product roadmap.
Orchestrated seamless execution from ideation to shipping.
Identified product needs, anticipated future trends, and built a high-performing design team.
Implemented the Data Triangle System to revolutionize product roadmap decision-making, enhancing the development process through constant research, testing, and iteration.
Optimized team dynamics by identifying strengths and talents, successfully transitioning a field researcher into a UX Researcher role.
Reshaped roles and team structure to align with company growth goals, expanding the design team to include UX Writing, UX Design, Product Design, and Visual Design.
Introduced an Education Fund for continuous team growth and development, elevating team morale and fostering a unified vision, high job satisfaction, and enhanced leadership trust.
Led the design team to orchestrate a complete redesign of the flagship mobile app in just 6 months.
Achieved a remarkable 500% user acquisition growth within the first 3 months post-relaunch, underscoring the success of strategic efforts despite minimal marketing endeavors.

Collaborated with the Head of Product to reinvent the product development process, enhancing collaboration, productivity, and transparency in design and feature prioritization.
Laid the foundation for company-wide adoption of a User-Centered Design (UCD) approach.
Spearheaded the development of Accessibility Compliance, ensuring each product achieved compliance within 12-18 months.
Planned & Developed company’s Design System (HUDS), streamlining collaboration between Design, Engineering, Marketing, and PR.
Instituted a comprehensive decision-making system, the Data Triangle System, for focused efforts on the right functionality and features.
Facilitated data collection and analysis from external research, internal stakeholders, and customer insights.
Collaborated with Customer Success and Sales Teams to integrate valuable end-user data.
Initiated the Product Advisory Board with the CTO, aligning with business goals and strategic product development.
Directly impactful to company’s explosive growth, and aqcuisition of Fortune 500 customers.

Contributed to the following patents:

Secure mobile initiated authentication - Patent number: 10764752
Out-of-band authentication based on secure channel to trusted execution environment on client device - Patent number: 10601828

Collaborated with the Head of Product to reinvent the product development process, enhancing collaboration, productivity, and transparency in design and feature prioritization.
Laid the foundation for company-wide adoption of a User-Centered Design (UCD) approach.
Spearheaded the development of Accessibility Compliance, ensuring each product achieved compliance within 12-18 months.
Planned & Developed company’s Design System (HUDS), streamlining collaboration between Design, Engineering, Marketing, and PR.
Instituted a comprehensive decision-making system, the Data Triangle System, for focused efforts on the right functionality and features.
Facilitated data collection and analysis from external research, internal stakeholders, and customer insights.
Collaborated with Customer Success and Sales Teams to integrate valuable end-user data.
Initiated the Product Advisory Board with the CTO, aligning with business goals and strategic product development.
Directly impactful to company’s explosive growth, and aqcuisition of Fortune 500 customers.

Contributed to the following patents:

Secure mobile initiated authentication - Patent number: 10764752
Out-of-band authentication based on secure channel to trusted execution environment on client device - Patent number: 10601828

Promoted a Learning Culture and Redefined Product Development Flow:
Championed the integration of User Research, Persona Creation, and Prototyping with Usability Tests as essential components of product development
Designed a Product Development Flow emphasizing the validation or invalidation of ideas, features, and new product developments

Collaborated with Engineering Leadership to Elevate the Value of UX:
Worked closely with engineering leadership and engineers to emphasize the significance of UX and research
Assisted product managers in crafting refined user stories, incorporating engineering input at every stage

Engaged Fortune 500 Customers in Biometric Modality Preferability Research:
Developed a Biometric Modality Preferability Research Methodology for customers, facilitating discovery of preferred biometric modalities
Enhanced product deployment and user experience, reducing confusion for Fortune 500 customers

Planned and Executed Diverse Research Initiatives:
Conducted a wide range of research and studies leading to continuous refinement of products
Positioned the company as a leader in passwordless authentication systems within the Global 1000 companies, fostering innovation and sustained growth

Established a Robust UX Culture and Conducted Dozens of Studies Annually:
Built a pervasive UX culture, conducting numerous studies with hundreds of users across various industries
Spearheaded the creation of an End-of-Year UX Report, enhancing transparency and showcasing the company's commitment to user-centric innovation

Responsible for redesigning and improving the user experience, work flows and UI of company's flagship product IEP Direct a special education web based application.

Improving usability and functionality for the end-user while keeping in mind business goals and requirements.

Learning and discovery of state regulations, school districts requirements and special ed teachers/providers needs.

Conducted user research, user interviews, analysis and data gathering, cross referencing with Help Desk and Training Departments.

Improving usability through information architecture, user flows, high-fidelity designs and rapid prototyping, as well as overseeing high-fidelity and functional prototyping followed by user testing and validating through product/feature observed tests.

Overseeing UI design implementation by the technology department.

Advocating for Mobile in mind, Agile methodologies and Lean UX.

Responsible for redesigning the overall company visual aesthetic, brand, and all visual assets.
• Managed complete company rebrand encompassing new concepts and redesign of corporate and marketing materials through introduction of new color scheme, product packaging, website, logo, and signage
• Enhanced user experience through redesign of online store facilitating increased profits
• Advised CEO and Marketing Manager on color scheme and ideas for online advertising for new products which drove over half a million dollars in sales.
• Designed Digital Product Development Process incorporating user testing and analysis requirements
• Maintained new brand standards across social media and blog, events, vendor-­‐based marketing projects, and cross promotions
• Compiled concept-driven presentations for internal marketing purposes and promotion of new concepts to future investors
• Designed user experience of both mobile app and software
• UX of end-­‐user ecosystem
• Created low and high fidelity wireframes for online Store, Community site, Software UI and Mobile app UI
• Web design
• Software UI/GUI

Lead visual designer across all company divisions, encompassing design of the corporate brand, marketing materials and website.
• Advised CEO on overall visual approach to company brand and related initiatives
• Managed multiple projects simultaneously, creating wireframes, site-maps and designs for each division and corresponding client base
• Directed web and mobile app designs
• Drove all UI/GUI related projects
• Analyzed color response through human psychology research and analysis

Managed design of GPS navigation UI and Maps, marketing, promo and advertising campaigns.
• Ensured company brand was used properly by all retailers selling company products
• Sourced and conducted meetings with potential retail clients in Israel and Ukraine
• Analyzed new user trends in GPS navigation
• Managed branding for advertisements and campaigns

Oversaw day-­‐to-­‐day operations of 15-­‐person team and act as the direct liaison to core company clients.
• Created conceptual design ideas and presented to a select group of clients
• Negotiated and mitigated various challenges with clients such as Volkswagen, Tana Water (later acquired by Strauss Group), Microsoft and BlackBerry
• Restructured team work flow by establishing a more structured approach including weekly work meetings, clear project deadlines and delivery schedules which increased the quality of work and resulted with boosting the company’s reputation, client satisfaction and business growth
• Managed web, mobile and branding projects direction, design and layout
• Directed company re-branding, re-design, and visual direction

Charged with the design and development of the brand for new company venture, PointClickEat.com.
• Created all visual assets and build out of corporate identity
• Website design and layout
• Developed advertising & print content
• Designed UI of online ordering system

Responsible for reinventing the design of 4 online stores for a major online electronics retailer.
• Performed client needs analysis for each store
• Researched and analyzed comparable markets to inform restructure, rebranding, and redesign of stores
• Increased sales by approximately 7% within the first quarter
• Designed navigation systems
• Managed UI design, website design and layout
• Led all project management associated with rebrand

Designed advertisements for small and local business in the greater Toronto area.
• Managed all client consultations regarding their catalog advertisements
• Solved issues pertaining to ad space maximization
• Created design and layout for advertisements and designed catalog page layouts