DermStore Catalogs
DermStore Catalogs from Antonette Alzate
DermStore Catalogs

The theme for the summer issue is "Across America: Greetings from DermStore". Aside from developing concepts and copy for the editorials, I also wrote the product descriptions, headlines and decks. The biggest challenge was to come up with heads and decks that tied into the theme of traveling across Americaa while still associating them with beauty and skin care.

DermStore Winter 2011 catalog. Theme: "Indulgences"
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DermStore Winter 2011 catalog. Theme: "Indulgences"
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DermStore Winter 2011 catalog. Theme: "Indulgences"
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DermStore Winter 2011 catalog. Theme: "Indulgences"
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DermStore Winter 2011 catalog. Theme: "Indulgences"
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DermStore Winter 2011 catalog. Theme: "Indulgences"
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DermStore Spring 2012 catalog. Theme: "Product playtime"
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DermStore Spring 2012 catalog. Theme: "Product playtime"
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DermStore Spring 2012 catalog. Theme: "Product playtime"
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DermStore Spring 2012 catalog. Theme: "Product playtime"
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DermStore Spring 2012 catalog. Theme: "Product playtime"
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Theme: "Across America: Greetings from DermStore". Aside from developing concepts and copy for the editorials, I also wrote the product descriptions, headlines and decks. The biggest challenge was to come up with heads and decks that tied into the theme of traveling across America while still associating them with beauty and skin care.
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DermStore 2012 Summer Catalog
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DermStore 2012 Summer Catalog
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DermStore 2012 Summer Catalog
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Tips for Traveling Smart Editorial
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DermStore Must-Haves for Must-Sees Editorial
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DermStore 2012 Summer Catalog
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DermStore 2012 Summer Catalog
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DermStore Catalogs

The theme for the summer issue is "Across America: Greetings from DermStore". Aside from developing concepts and copy for the editorials, I also wrote the product descriptions, headlines and decks. The biggest challenge was to come up with heads and decks that tied into the theme of traveling across Americaa while still associating them with beauty and skin care.

Available
Freelance, Full-time, Moonlighting
Antonette Alzate
Senior marketing copywriter, editor, content creator and fundraising writer Los Angeles, CA