Antonette Alzate Pro

- Wrote campaign copy across digital, social media, and direct mail channels for 40+ clients
- Provided intensive customization for 5 ongoing clients, precisely capturing each organization’s copy mandatories, messaging, and executive voice across every campaign touchpoint
- Contributed to pitches for new monthly campaigns; assisted in strategy development, drawing from studies, data, and direct marketing best practices
- Provided design input and direction such as imagery and layout to help create cohesive, strategic campaigns
- Conducted interviews with clients for content used in appeals, newsletters, digital, social media or special projects

- Managed the ADI brand and raised its profile across all social media platforms and websites
- Created and managed the social media content calendar and ensured that it covered all key campaigns, promotions, various donation appeals, sanctuary work, rescued animals, and news related to ADI's interests
- Wrote social media posts and prepared images to promote ADI's work and increase donations
- Created creative assets for e-alerts, websites and social media
- Developed and maintained all ADI websites
- Collaborated with teams across ADI offices in the USA, UK, South Africa and Latin America to ensure that ADI's work in various countries/regions was promoted on social media
- Produced and analyzed social media metric reports to optimize content for increased engagement, followers, and donations
- Proofread e-alerts, press releases and other communications
- Edited social media posts from team members

- Wrote emotive, compelling stories about animals to inspire people to take action (with a focus on increasing recurring donations) and to help in other ways (e.g., volunteer, fundraise and shop)
- Developed donor and regular e-communications (e.g., fundraising appeals, acknowledgements and newsletters) using MailChimp
- Wrote social media posts and managed the content calendar for Facebook, Instagram, YouTube and X
- Produced and edited compelling photos and videos of the animals and activity at the center to be used for all forms of communications
- Tracked and documented the progress of sick and injured animals to show inspiring transformations for emotive stories
- Created Facebook ads; researched groups to include as target audience
- Maintained database of current fundraising campaigns, sponsor/donor information, and website issues
- Juggled communications projects with animal care (e.g., feeding dogs and cats, moving dogs from kennels to their designated daytime areas, and integration walks)
- Stayed up to date on best practices for nonprofit writing and donor-centric communications

- Wrote conversion-focused copy for landing pages, upsells, emails and paid social ads for brands including Proactiv, Perricone MD and Cindy Crawford’s Meaningful Beauty
- Adapted brand voice and messaging for distinct audiences across multiple channels
- Wrote copy for new initiatives to enhance members’ online experience, establishing a template for future brands
- Helped revive stagnant brands by elevating the brand voice and rewriting copy for digital and print marketing assets based on new messaging
- Served as the only in-house writer and constantly juggled multiple projects with revised directions, competing priorities and tight deadlines
- Sourced and managed freelance writers; edited and proofread their work
- Served as the sole in-house writer; handled multiple projects with tight deadlines while producing quality copy

- Managed, edited and wrote content for digital Vi-LIFE Magazine (formerly an edition of SUCCESS Magazine, a national monthly print publication); provided direction on page layouts and images; proofread multiple versions of the issue before it was published; led a team in transitioning Vi-LIFE Magazine from print to digital
- Wrote more than 50% of the 2014 issue of The Challenge Magazine, which received the 2014 MarCom Gold Award in the Writing/Magazine category; edited content from contributing writers and proofread 3 international editions
- Helped create content calendar and write for the ViSalus blog, which included interviews with Olympic athletes and Hulk Hogan—a post that received more than 6,600 social media shares
- Developed and edited marketing materials, including brochures, welcome books and various web content
- Maintained company style guide and ensured consistent corporate messaging, proper trademark usage, and legal compliance for internal and external communications

- Crafted compelling copy for sales and marketing communications, including emails, web pages, brochures and flyers
- Researched online for statistics and information to support various communications and campaigns
- Proofread all sales and marketing copy, ensuring correct details on complex promotions and consistent corporate messaging
- Adapted writing style based on target audience (customers and promoters)

- Helped promote over 700 beauty and skin care brands including L’Occitane, Murad and Stila
- Managed print catalog production; wrote and proofread all copy; obtained brand approvals for hundreds of skincare and beauty product descriptions
- Developed new concepts and copy for display ads, landing pages, newsletters, brand video and promotional scripts, product packaging, blog articles, and other web and social media content
- Worked with creative and marketing teams to develop new strategies for online and offline communications